The ideal candidate is a tremendously collaborative team player and joins us with deep experience in the creator commerce space, optimizing affiliate partnerships, managing affiliate platforms directly, managing budgets and reporting, and building successful affiliate channels that inspire brand love while driving measurable business results.What You'll Do
- Lead with vision: Build and own creator affiliate strategies across the Gap Inc. brands, leveraging direct connection, close communication and relationship building to truly grow our creator commerce footprint and set Gap Inc. brands apart in the space.
- Drive Impact: Oversee planning, execution and optimization of affiliate initiatives in support of overarching brand and product priorities, delivering on revenue goals as well as key cultural relevance measures.
- Grow Community: Cultivate meaningful affiliate relationships that go beyond one-off partnerships to build real brand love, loyalty and organic advocacy.
- Spot What’s Next: Stay on top of the platforms, tools and trends that shape the creator economy, consistently bringing fresh ideas, personalities, styles, and formats to the mix.
- Collaborate: Partner with brand marketing, social, performance, legal, tech, and product teams, as well as influence and marketplace teams at top social and affiliate platforms, to make sure Gap Inc.’s creator commerce efforts integrate seamlessly into the bigger picture.
- Measure: Forecast, track, measure and report all efforts for ongoing optimization and stay close to the data to elevate opportunities as they arise.
- Coach: Serve as the voice of strategic vision, best practices and education for your team to foster a creative and collaborative environment for career growth and development.
- 8+ years marketing experience with 5+ years experience in affiliate and influencer marketing
- 3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
- Strong history of executing affiliate marketing campaigns through platforms like LTK and ShopMy, as well as building and managing associated budgets
- Familiarity with creator marketing management software (ex. CreatorIQ)
- Exceptional communication and relationship-building skills
- Deep understanding of performance-driven creator programs, affiliate marketing platforms and creator partnership models
- Demonstrated success in balancing culture and commerce to deliver conversion as well as relevance
- Strong analytical abilities, with a track record of reporting and optimizing performance metrics for affiliate campaigns
- Ability to thrive in a complex, matrixed environment where you can learn quickly and drive meaningful change
- An entrepreneurial mindset, ready to turn ambiguity into action and infuse strategy across the enterprise
Skills Required
- 8+ years marketing experience
- 5+ years experience in affiliate and influencer marketing
- 3+ years of experience managing teams
- Strong history of executing affiliate marketing campaigns
- Familiarity with creator marketing management software
- Exceptional communication and relationship-building skills
- Deep understanding of performance-driven creator programs
- Strong analytical abilities for reporting and optimizing performance metrics
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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