Sr. Manager, Commercialization

Posted 9 Hours Ago
Be an Early Applicant
Philadelphia, PA
Hybrid
117K-203K Annually
Senior level
AdTech • Digital Media • Marketing Tech
We help brands connect with their audiences using advanced data.
The Role
The Senior Product Commercialization Manager will lead product launches, coordinate cross-functional teams, perform market research, and ensure product quality, maximizing client value.
Summary Generated by Built In
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Comcast Advertising is hiring a Senior Product Commercialization Manager, within the Product Commercialization team - responsible for ensuring products are packaged, launched and scaled to deliver the best outcomes for our advertiser and agency clients. Reporting to the Executive Director, Product Commercialization, this role will be an important cross-functional partner within all stages of the product lifecycle - from opportunity evaluation through product scale. The ideal candidate will work with members of our Sales, Product Mgmt. team, Sales Development, ePMO, and other Comcast Advertising teams to help us launch the best ad products for our clients.
Job Description
Core Responsibilities
  • Delivers high quality products and solutions for clients that maximize value for both clients and Comcast Advertising. This includes being accountable for product pilots, launches and scale decisions.
  • Performs competitive analysis and conducts market research. Maintains updated view of key competitive changes.
  • Builds and drives commercialization plans and roadmaps to scale products/solutions in market for target clients
  • Teams with product development to deliver high quality products on time.
  • Participates in the strategic planning for enhancements to product content, pricing, packaging and features. Participate in defining product business and functional requirements.
  • Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks.
  • Drafts and manages requirements and other supporting business documentation (such as use cases, possibly M&Ps (methods and procedures), executive summaries etc.).
  • Leads concepts defining an end-to-end customer experience and expected full lifecycle costs.
  • Internalizes and represents the Voice of the customer throughout the product lifecycle. Coordinates across other functional areas to secure buy-in to deliver on the defined end-to-end customer experience.
  • Contributes to the product vision across team and the organization.
  • Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).
  • Manage change requests. Validates downstream deliverables and final offering (business acceptance testing).
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:
  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Product Marketing; Market Research; Sales Development; Customer Feedback; Commercialization Strategies; Product Commercialization; Commercialization
Salary:
Pay Range: This job can be performed in Colorado with a Pay Range of $116,962.10 - $203,144.70
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years

Top Skills

Market Research
Product Marketing
Sales Development

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The Company
HQ: New York, NY
5,000 Employees

What We Do

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data. Just as important as our work is our inclusive and supportive culture, which has earned us recognition as one of the top ten places to work by Great Place to Work.

Why Work With Us

When you work here, you work at the center of change in media, technology, advertising, and data. From delivering ads across screens to pioneering the tech that makes it possible, you’re transforming an entire industry. You’re part of a team redefining the future of TV advertising and discovering the next big thing. It all starts right here.

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