Sr. Manager, Channel Strategy and Development, E-commerce

Reposted 3 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Automotive
The Role
Lead regional e-commerce strategy and growth across marketplaces and D2C for China, Japan, and ASEAN. Translate strategy into plans, KPIs, campaigns, and partnerships; manage assortment, pricing, content, and platform performance; leverage analytics to optimize traffic, conversion, basket size, and profitability.
Summary Generated by Built In

What You'll Do:

  • You will be in-charge of e-commerce strategy and performance, driving online channel growth throughplatform strategies, customer engagement models and digital execution frameworks

  • You will work with a multi-market scope that includes China, Japan and ASEAN markets, with a potentialto expand to India in the future

  • You will be responsible in defining regional e-commerce strategy across platform and business modeland developing channel-specific value propositions and digital growth strategies

  • You will manage business planning and expansion, drive campaigns, promotions and platformpartnerships, online performance review, customer, product strategy integration and utilize insights tooptimize customer engagement

What Will Set You Apart:

  • You must have a solid understanding of e-commerce including marketplaces, D2C and platforms dynamics

  • You must have expertise in digital shelf management, content optimization and conversion drivers

  • You must have the ability to manage online pricing, promotion and campaign execution to drive traffic andsales

  • You must have the ability to manage online pricing, promotions and campaign execution to drive trafficand sales

  • You must have excellent analytical capability across traffic, conversion and basket size and ROI metrics

  • You must have a solid experience in managing channel performance and growth and customerrelationships

What We're Looking For:

  • You must have a Bachelor's Degree in Business, Marketing or related field

  • You must have at least 8-12 years of experience in e-commerce, digital orcommercial roles (.e g.. TUHU, JD, T-Mall)

  • You must have a solid experience in managing online sales channels and platformperformance; digital campaign experience is a plus

  • You must be knowledgeable in digital analytics and reporting tools


Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate


Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

Skills Required

  • Strong understanding of e-commerce ecosystems including marketplaces and D2C
  • Expertise in digital shelf management, content optimization, and conversion drivers
  • Ability to manage online pricing, promotions, and campaign execution
  • Strong analytical capability across traffic, conversion, basket size, and ROI metrics
  • Experience managing platform partnerships and customer relationships
  • Ability to integrate e-commerce strategy with broader channel and commercial plans
  • Execution mindset to run campaigns, activations, and platform initiatives
  • 8-12 years in E-commerce, Digital, or Commercial roles
  • Proven experience managing online sales channels and platform performance
  • Experience with e-commerce in China, specifically TUHU, JD and T-Mall
  • Strong experience with digital analytics and reporting tools
  • Bachelor's degree in Business, Marketing, or related field

The Goodyear Tire & Rubber Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Goodyear Tire & Rubber Company and has not been reviewed or approved by The Goodyear Tire & Rubber Company.

  • Retirement Support Retirement benefits include a 401(k) with company match, and some materials describe automatic contributions and matching that can meaningfully boost savings.
  • Healthcare Strength Core coverage commonly spans medical, prescription, dental and vision, paired with wellness resources such as the GoodLife program and an EAP.
  • Leave & Time Off Breadth Time-off provisions typically include paid vacation, holidays, and sick time, with family medical leave and adoption assistance highlighted in benefits descriptions.

The Goodyear Tire & Rubber Company Insights

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The Company
HQ: Akron, Ohio
25,000 Employees
Year Founded: 1898

What We Do

Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

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