Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily.
This is a role within CG's Marketing group. A successful incumbent is expected to (i) Provide strategic direction and leadership for the development and execution of Amazon marketing strategies that drive growth, incrementality, and profitability across the channel. Establish operational objectives for multiple teams, ensuring all initiatives are aligned with overarching business goals and functional strategies., and (ii) Lead Amazon digital discoverability and search optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), ensuring product content is optimized for traditional search and emerging AI-powered shopping and discovery experiences. Act as a thought leader in digital and retail media innovation. Identify, evaluate, and promote emerging trends, platforms, and technologies to continuously elevate the organization’s media capabilities and inform long-term strategy.
Requires 8+ years of experience in retail marketing, digital media, or related roles, with a focus on media strategy and campaign execution. and a minimum of a Bachelor’s degree in Marketing, Business, or related field.
Essential Duties and Responsibilities
- Provide strategic direction and leadership for the development and execution of Amazon marketing strategies that drive growth, incrementality, and profitability across the channel. Establish operational objectives for multiple teams, ensuring all initiatives are aligned with overarching business goals and functional strategies.
- Lead Amazon digital discoverability and search optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), ensuring product content is optimized for traditional search and emerging AI-powered shopping and discovery experiences. Act as a thought leader in digital and retail media innovation. Identify, evaluate, and promote emerging trends, platforms, and technologies to continuously elevate the organization’s media capabilities and inform long-term strategy.
- Partner with marketing analytics to define and execute advanced measurement strategies that accurately assess performance and impact. Leverage marketing mix models, incrementality testing, and data-driven insights to inform optimization and future investment decisions.
- Drive customer-led AEO and digital shelf optimization by translating key customer segments, needs, and search behaviors into differentiated product titles, PDP content, imagery, video, A+ Content, Brand Stores, and keyword strategies that improve organic visibility, relevance, engagement, and conversion.
- Serve as the Amazon marketing lead and strategic partner, ensuring marketing strategies support both sell-in and sell-through objectives.
- Establish and manage Amazon marketing KPIs, including traffic, Click-Through Rate (CTR), Cost Per Click (CPC), conversion, Customer Acquisition Cost (CPA), Return on Ad Spend (ROAS), New to Brand (NTB), organic search visibility, share of voice, and incrementality. Translate performance into actionable recommendations for senior leadership.
- Leverage quantitative, qualitative, and trend-based insights to inform strategy, optimize media performance, and identify opportunities for innovation. Diagnose gaps in processes and develop scalable solutions that drive measurable business results.
- Build strong, collaborative relationships across internal functions. This sales, creative, product, and analytics, to align on shared e-tail[LF1.1][SR1.2]media strategies. Clearly communicate strategic direction, performance outcomes, and insights to senior stakeholders, tailoring messages to diverse audiences.
- Anticipate operational and market challenges, conduct stakeholder and risk analysis, and implement proactive measures to ensure seamless campaign execution. Champion change management initiatives that enhance agility, drive transformation, and remove barriers to success.
- Lead the identification and adoption of process improvements, new methodologies, and industry best practices. Ensure the Amazon media program remains at the forefront of e-tail media innovation, driving sustained growth and competitive advantage.
- Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
- Protect Chamberlain Group’s reputation by keeping information confidential.
- Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
- Contribute to the team effort by accomplishing related results and participating on projects as needed.
Minimum Qualifications
Education/Certifications:
- Bachelor’s degree in Marketing, Business, or related field
Experience:
- 8+ years of experience in retail marketing, digital media, or related roles, with a focus on media strategy and campaign execution.
Preferred Qualifications
Experience:
- Experience with e-commerce marketing optimization, SEO, AEO, GEO, and emerging AI-powered commerce/search capabilities preferred.
Knowledge, Skills, and Abilities:
- Advanced knowledge of performance marketing, audience strategy, attribution, incrementality, and media measurement.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 8+ years of experience in retail marketing, digital media, or related roles, focused on media strategy and campaign execution
- Experience with e-commerce marketing optimization, SEO, AEO, GEO, and emerging AI-powered commerce/search capabilities
- Advanced knowledge of performance marketing, audience strategy, attribution, incrementality, and media measurement
What the Team is Saying
.png)
.png)
Chamberlain Group Compensation & Benefits Highlights
-
Healthcare Strength — Health insurance is characterized as strong, with multiple plan options (including PPO/HSA) and generally solid coverage; some accounts call costs reasonable. The breadth of medical, dental, vision, mental-health resources, and wellness programs reinforces healthcare as a standout aspect.
-
Retirement Support — A 401(k) with company match is repeatedly highlighted as a strong point, with several accounts praising the employer contribution. Broader financial benefits (such as performance bonuses or growth-share/equity-style programs for eligible roles) add to the sense of long-term support.
-
Leave & Time Off Breadth — PTO and paid holidays are commonly described as generous, with some noting flexible or hybrid work arrangements tied to eligible roles. Additional leave types (parental leave, floating holidays, sick time, bereavement, and volunteer time) underscore the breadth of time-off offerings.
Chamberlain Group Insights
What We Do
Chamberlain Group is a global leader in intelligent access and Blackstone portfolio company. Powered by its myQ technology platform, CG delivers seamless, secure access solutions for millions of homeowners, businesses, and communities around the world. CG's flagship brands, LiftMaster® and Chamberlain®, are trusted in more than 36 million homes, while over 15 million users rely on the myQ® app each day to manage and monitor access with ease. CG’s patented vehicle-to-home connectivity solution, myQ Connected Garage, is integrated with leading automotive manufacturers and available in millions of vehicles, extending smart access beyond the home.
Why Work With Us
At CG, our ONETEAM is united by our mission to make access simple and secure. As a pioneer in the smart access industry, you'll have the opportunity to develop products that make a direct impact on the daily lives of millions of people -- allowing them to seamlessly and securely access their homes, communities and businesses.
Gallery
Chamberlain Group Teams
Chamberlain Group Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We seek to balance individual, collective and business needs while leveraging the benefits of working remotely and working in the office.
