Work Shift:
Day
Pay Type:
Salary
Hourly Rate (if applicable):
N/A
Targeted Base Salary Range (if applicable):
$140,800.00 - $182,600.00
JOB OVERVIEW:
You will be the trusted Insights partner to the Innovation team. Charged with providing consumer insights that enable informed decision making in support of developing new innovations, product and brand opportunities. Proactively leads and builds the Innovation Insight Learning Agenda to develop strategic initiatives with the Innovation team. Works collaboratively with internal stakeholders and external partners to champion consumer insights at all stages of the innovation process from discovery to commercialization.
RESPONSIBILITIES:
ESSENTIAL JOB FUNCTIONS
- Develop and Execute Insight Learning Agenda for innovation opportunities to drive brand share and increase household (HH) penetration.
- Leads assigned Innovation projects with assertiveness and leadership with best-in-class insight techniques to address business questions and new opportunities.
- Spearheads the Demand Space learning for new product and brand opportunities within the Innovation team to drive brand and category growth and increase HH penetration.
- Gives voice to the consumer learning and collaborates closely with the Innovation team, Sales, and R&D partners for North America.
- Partners with analytics and Business Insights manager to support holistic overviews and reveal insights that innovation initiatives.
- Partners with category management to propose and support shopper strategies for specific brands.
- Manages the North America Innovation Insight Budget monthly, communicate pacing and identify any shortfall within key business planning dates to Innovation and Finance partners.
- Is motivated to deliver a positive future for Blue Diamond employees, partners, and our community of growers.
This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
MINIMUM JOB REQUIREMENTS
- Bachelor’s degree in marketing or business administration.
- 10 years of consumer insights, development and commercialization insight experience for a CPG organization key and supporting insights-driven innovation experience is essential.
- Skilled in the ability to understand and interpret a wide variety of information types and sources to form a cohesive picture from which the business can act with imagination.
- Recommend creative techniques as well as best in class insight tools to address business questions and develop new opportunities that inform innovation initiatives from discovery and early development of opportunities and ideation through to commercialization.
- Skilled at storytelling. Demonstrates the ability to communicate compelling, narrative-led insight findings in writing and orally to Innovation and key stakeholder audiences.
- Ability to synthesize cultural, category and consumer trends pertinent to discovering and developing innovation opportunities.
- Proven experience delivering insights to support all stages of the innovation funnel from discovery, through definition, development and delivery.
- Proficiency in, and strong aptitude for working with data (both structured and unstructured) and guiding research agencies in analyses and reporting.
- Seasoned experience with survey research methods and tools, for both Qualitative and Quantitative techniques.
- Solid working experience of Consumer Segmentation studies, Demand Space/5 Ws frameworks and how to leverage for brand growth.
- Experienced in Concept writing and validation tools through leading edge techniques, such as Nielsen Quick Test and BASES.
- Experienced with different qualitative approaches, as well as advertising testing, packaging evaluation.
- Experienced in presenting insight findings in-person to managerial or executive level audiences and translating findings in a palatable way, both written and orally, to support decisions surrounding innovation opportunities.
- Develops highly effective and collaborative working relationships with research and innovation partners to achieve best-in-class outcomes that represent good value for money.
- Good understanding of syndicated data and its uses, such as IRI data, household panel data.
- Displays leadership in assisting and guiding Innovation to embed the Consumer in all work and maintain the Consumer at the forefront.
- Shopper Insight experience added plus but not mandatory.
PREFERRED SKILLS AND EXPERIENCES
- MBA or advanced degree in research or statistical field a plus.
- North America Insight / Global Research experience highly desirable.
- Ability to think and collaborate in the development of creative approaches to Insight and connecting with Consumers in a rapidly fast changing retail landscape.
- Experience of working in a matrix organization.
- Team collaboration and voice of Consumer within cross-functional team.
- Passion for consumer insights and ability to synthesize multiple consumer touch points/data points into compelling storytelling.
- Experience working with a high sense of urgency.
- Ability to enrich our understanding of consumer motivations and behaviors to develop winning innovation plans and growth opportunities.
- Ability to work with agility and pivot in a fast-moving environment.
- Proficient in the use of MS Office, Word, Excel and Power-point., AskSUZY platforms.
SUPERVISORY REQUIREMENTS
- N/A
PHYSICAL DEMANDS
- Office demands include extensive use of telephone and computer.
WORK ENVIRONMENT
- Position highly demanding. Time may be spent working outside of office. Occasional Travel.
WHY BLUE DIAMOND?
In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .
Grow your career. Partner with us. We Are the Almond People!
Ready to get started? Apply now!
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.
What We Do
Blue Diamond Growers is on a global mission to share the benefits of almonds with the world.
Blue Diamond Growers is the world's largest almond processing and marketing company. We are the world’s leading almond brand, and we’re focused on building markets and creating new products to deliver the benefits of almonds to the world. Made up of more than 3,000 growers, we’re cooperatively owned by half of the state's almond growers who produce over 80 percent of the world almond supply.
The California almond crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. We keep that market-leading position by remaining strategically ahead of the curve, with continual innovations in our award-winning processing plants and information technology systems that have grown by leaps and bounds to support global growth.
Our biggest point of differentiation, though, is our people. Through cooperation and teamwork, we, the Almond People as we’re affectionately known, deliver the best-tasting, highest-value almonds and almond products in the world.
This is an exciting time at Blue Diamond where every team member can showcase their talents and contribute in new and innovative ways to drive accomplishments. The opportunity is here for each of us to step up, take our futures in hand and find new ways to achieve at Blue Diamond. We’re building on our strengths, learning as we go, trusting one another and realizing unprecedented levels of success.
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
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