Sr. Manager, Consumer Insights - Platform Innovation

Posted 5 Days Ago
Be an Early Applicant
Chicago, IL
Hybrid
115K-144K Annually
Senior level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
We are on a journey to create a digitally-powered, agile-enterprise. Join us!
The Role
The Sr. Manager, Consumer Insights will lead the innovation for Kraft Heinz Meals brands by driving strategic market research, developing consumer insights, and collaborating with cross-functional teams. Responsibilities include planning and implementing research initiatives and engaging with the marketing team to provide actionable recommendations that align with the consumer-first innovation vision.
Summary Generated by Built In

Job Description
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.
*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.
Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!
Sr. Manager Consumer Insights - Platform Innovation at a glance...
The Senior Manager Consumer Insights - Innovation will champion the consumer and lead the innovation agenda for the Meals brands in North America Including Kraft Mac and Cheese, Velveeta Shells and Cheese, Ore-Ida, Delimex, Just Crack and Egg and more! The Sr. Manager will have accountability for leading, planning, implementing custom strategic market research and must also draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to the Kraft Heinz Meals innovation agenda. You will identify, develop and integrate consumer insights throughout these brands to drive a consumer first innovation vision and pipeline.
What's on the menu?

  • Strategic: Be a key strategic business partner to Marketing team and a transformative leader. Leverage their understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
  • Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
  • Impactful: Drive to "so-what's" by making actionable recommendations routed in deep understanding of marketing, business and consumer
  • An Owner: Be "hands on", think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
  • Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, thrives in an environment of change
  • Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
  • Self-motivated: Ability to handle many workstreams, competing agendas and distill a plan that can be implemented for the team
  • Analytical: Ability to see through data and recognize patterns to advise brand actions
  • Collaborator: Team player, works well in a fast-paced entrepreneurial environment
  • Mentor & People Leader: Share knowledge and develop a high-performing team
  • Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
  • Influence: Ability to influence at senior levels of an organization and drive focus and impact


  • Key strategic insights' partner to the North American Meals Team.
  • Leads, plans and implements the Consumer Insights innovation road map development inclusive of whitespace identification research, ideation and co-creation sprints, and validation research as you shepherd concepts through the stage-gate process.
  • Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.
  • Shape the long term (3, 5 and 10 year) category story and innovation go to market strategy for the Meals categories through right-sized consumer learning and influential storytelling.
  • Requires working in high levels of ambiguity; creating strategic direction for growth opportunities.


Recipe for Success - apply now if this sounds like you!

  • Strong experience in strategic insights/consumer insights roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
  • Proficient in various market research techniques, including both qualitative and quantitative methods; Experience using these tools for innovation development strongly preferred.
  • Thrives in agile ways of working and has a track record of strong collaboration with cross-functional partners like Marketing, R&D, Supply Chain, Sensory and more.
  • Experience working with both primary and secondary data sources
  • Solid understanding of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc).
  • Ability to distill insights and drive impact into an organization - bringing the consumer to forefront.
  • High level of tolerance for working in ambiguity, leading change and change management.
  • Excel at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).


Chicago/Aon Center. Hybrid 3 days a week in office (Tues / Wed / Thurs), 2 days remote
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$115,000.00 - $143,700.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial - 401k, Life, Accidental Death & Dismemberment, Disability


Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected] .

What the Team is Saying

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The Company
HQ: Chicago, IL
38,000 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

At the heart of this journey is our ambition to create an enterprise where powerful AI solutions augment humans and where small mission-based teams are in relentless pursuit to solve tangible problems for our consumers, customers, and the enterprise. That ambition requires us to create a modern cloud and data ecosystem - a one of its kind that becomes the neural network of our company. We want you to bring your tech-self to us. We use Python, R, Spark, React, Tableau, Snowflake, Azure, and others to solve the problem on hand. In-turn, you can look forward to high-impact challenges, no bureaucracy, entrepreneurial small teams, and a unique opportunity to create and build something bold, awesome, and impactful – all while honoring our 150-year heritage and a portfolio of 200 iconic and emerging brands!

Why Work With Us

Our ambition is to become a best-in-class Digital leader by making data-driven investments that drive smarter business decisions. You’ll invent the next wave of augmented intelligence products where software & humans work side-by-side to rethink every aspect of our company. You’ll make an imprint & leave your legacy on every part of our business.

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Kraft Heinz Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.

Typical time on-site: 3 days a week
HQChicago, IL
United Kingdom
Canada
Netherlands
Mumbai, IN
Learn more

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