Sr Director Product Marketing

Posted 2 Days Ago
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Santa Clara, CA
In-Office
200K-275K Annually
Senior level
Semiconductor
The Role
The Sr Director of Product Marketing leads marketing strategies for multiple product lines, develops market requirements, directs competitive analysis, and interfaces with cross-functional teams to enhance product offerings and drive market share.
Summary Generated by Built In

Who We Are

Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world. 

What We Offer

Salary:

$200,000.00 - $275,000.00

Location:

Santa Clara,CA

You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more. 

At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits

Key Responsibilities

Provides leadership and direction through senior managers to ensure that overall marketing function is effectively meeting the organization’s strategic goals for more than one broad functional area

Directs the development of market requirements for more than one broad functional area for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing.

Directs and controls the activities of more than one broad functional area and leads effective marketing and cross-functional teams

Directs the development of more than one broad functional area business plan, assesses market penetration and product positioning to drive competitive advantage, revenue and market share.

Recommends to GM how to most effectively deploy resources to achieve business goals for more than one broad functional areas

Directs the competitive analysis of specific products or product lines.  Monitors market research, competitive activity and identifies/evaluates customer needs; assess competitive advantages and recommends techniques and product enhancements to increase market penetration.

Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for functional successful product introductions

Drives and executes an effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

Functional Knowledge

  • Demonstrates broad and comprehensive understanding of different systems, theories and practices as well as the changing business environment

Business Expertise

  • Applies in-depth knowledge of own segment/function, business and commercial expertise to differentiate itself from the competition

Leadership

  • Leads a business unit, department or sub-function generally through multiple levels of managers of diverse activities; develops and executes business unit, department or sub-functional strategy to achieve key business objectives 

Problem Solving

  • Evaluates key business challenges; directs the development of new or innovative solutions

Impact

  • Guided by company strategy and business objectives, impacts results of segment/function

Interpersonal Skills

  • Influences and negotiates at the top executive levels, with great latitude on outcomes; presents and defends complicated or delicate issues

Position requires understanding of Applied Materials global Standards of Business Conduct and compliance with these standards at all times. This includes demonstrating the highest level of ethical conduct reflecting Applied Materials' core values.

Inspection knowledge for Advanced packaging and Specialties (ICAPS) market.

Additional Information

Time Type:

Full time

Employee Type:

Assignee / Regular

Travel:

Yes, 50% of the Time

Relocation Eligible:

Yes

The salary offered to a selected candidate will be based on multiple factors including location, hire grade, job-related knowledge, skills, experience, and with consideration of internal equity of our current team members. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.

For all sales roles, the posted salary range is the Target Total Cash (TTC) range for the role, which is the sum of base salary and target bonus amount at 100% goal achievement.

Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

In addition, Applied endeavors to make our careers site accessible to all users. If you would like to contact us regarding accessibility of our website or need assistance completing the application process, please contact us via e-mail at [email protected], or by calling our HR Direct Help Line at 877-612-7547, option 1, and following the prompts to speak to an HR Advisor. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Top Skills

AI
Business Plans
Competitive Analysis
Iot
Market Research
Pricing Strategies
Product Strategy
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The Company
HQ: Santa Clara, CA
23,282 Employees
Year Founded: 1969

What We Do

Applied Materials is the leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. Our expertise in modifying materials at atomic levels and on an industrial scale enables customers to transform possibilities into reality. At Applied Materials, our innovations make possible a better future.

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