At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
As Director, Product Marketing at Branch, you will lead our go-to-market strategy and product positioning initiatives. This role combines strategic vision with hands-on execution to drive product adoption and business growth. The ideal candidate will conduct market research to identify new opportunities, develop compelling messaging, partner cross-functionally, analyze addressable markets to inform pricing strategies, and create high-impact marketing assets. This position requires someone who can seamlessly transition between strategic planning and tactical execution while uncovering new product opportunities through customer discovery and market analysis.
- GTM Execution and Enablement
- Lead the creation of GTM materials, including solution briefs, competitive analysis, pitch decks, and other collateral to empower our GTM teams to position our product in the market effectively.
- Curate and translate the product roadmap into engaging and impactful external announcements, product launch campaigns, and other communications that strengthen market position.
- Collaboration and Cross-Functional Leadership
- Lead Pricing and Packaging strategy.
- Act as a strategic advisor and collaborate across teams, including Product, Sales, Customer Success, and Marketing, to ensure alignment on key initiatives.
- Influence and drive high-priority initiatives, facilitating cross-functional decision-making and execution.
- Product Launches and Key Marketing Moments
- Own the end-to-end product launch process, working closely with Product and GTM teams to ensure that each launch reinforces our market differentiation and brand positioning.
- Direct and manage marketing moments, from product releases to key campaigns, to maximize impact and maintain our thought leadership.
- Team Leadership and Development
- Lead and mentor a team of talented product marketers, fostering a culture of growth, recognition, and career development.
- Bachelor’s degree in Business, Marketing, or a related field.
- 10+ years of experience in product marketing, with at least 5 years in a leadership position.
- Strong understanding of adtech/martech ecosystems and technologies.
- An owner’s mindset and action orientation.
- Strong collaboration in team environments but can also act quickly as the decision-maker and drive buy in as needed.
- An excitement for building up teams.
- Excellent business judgment and problem-solving/analytical skills.
- Outstanding communication and presentation skills.
The ideal candidate is a proactive leader with a strong background in B2B SaaS, product marketing, and adtech or martech.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Austin, TX, is $180,000 - $225,000. Please note that this information is provided for those hired in Austin, TX only. Compensation for candidates outside of Austin, TX will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.
This role will be based at our Austin, TX office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Similar Jobs
What We Do
Branch Insurance is a technology-driven home and auto insurance company.
