Director of Product Marketing

Posted Yesterday
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2 Locations
In-Office or Remote
Senior level
Logistics • Software
The Role
The Director of Product Marketing will build and elevate the Product Marketing function, define product positioning, shape go-to-market strategy, and collaborate with senior leaders to ensure effective market narratives and measurable impact across teams.
Summary Generated by Built In

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and is on track to double our revenue in the next 18 months. To meet and exceed this target, Stord is strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission.

By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants. Stord manages over $10 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. Stord is leveling the playing field for all brands to deliver the best consumer experience at scale.

With Stord, brands can increase cart conversion, improve unit economics, and drive sustained customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.

Hundreds of leading DTC and B2B companies like AG1, True Classic, Native, Seed Health, quip, goodr, Sundays for Dogs, and more trust Stord to deliver industry-leading consumer experiences on every order. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, Strike Capital, Baillie Gifford, and Salesforce Ventures.

Stord is seeking a high-impact Director of Product Marketing to build and elevate our Product Marketing function from the ground up. This is a foundational hire who will define how we position our products in the market, shape our go-to-market strategy, and ensure our narratives translate into measurable commercial impact across Sales, Product, and Revenue teams.
This is not a “pure strategy” role. We are looking for a player-coach operator—someone who can set direction, challenge ideas, pressure-test GTM thinking, and still roll up their sleeves to write messaging, build narratives, and drive execution when needed.
You’ll sit at the intersection of Product, Sales, and Marketing leadership—partnering closely with executive stakeholders to shape GTM decisions, influence roadmap thinking, and ensure we are consistently showing up as a best-in-class, category-defining logistics tech company.

Why This Role / Why Now:

Product Marketing at Stord is still in its early evolution—this is a chance to build the function, not inherit it. You’ll be joining at a pivotal moment as we scale our platform, expand into new verticals, and double down on becoming the category leader in modern fulfillment and logistics technology.

You’ll have meaningful executive visibility, the ability to shape company narrative at the highest level, and the opportunity to directly influence how the market understands Stord.

What You’ll Do:
  • Build and lead core product positioning and messaging that clearly differentiates Stord across enterprise logistics, fulfillment, and supply chain technology.

  • Own and evolve go-to-market strategy for product launches, vertical plays, and key strategic initiatives.

  • Serve as a trusted GTM advisor to senior leadership—bringing strong perspective on what will and won’t land in market, and when to refine or reframe direction.

  • Partner tightly with Product Management and Revenue leadership to translate roadmap and customer insights into clear, actionable GTM narratives.

  • Drive sales and customer success enablement, ensuring teams have the tools, narratives, and competitive clarity to win in-market.

  • Establish feedback loops between customers, Product, and Revenue teams to continuously refine positioning and product-market fit signals.

  • Act as both strategist and executor—comfortable operating at the 30,000-foot level while still getting into the details when needed (writing, decks, messaging, etc.).

Basic Qualifications:
  • 7+ years of experience in Product Marketing or GTM roles within B2B SaaS, logistics, supply chain, or similarly complex enterprise environments.

  • Proven ability to own and drive GTM strategy end-to-end, not just support execution.

  • Strong executive presence with the ability to confidently challenge ideas, influence senior stakeholders, and act as a strategic advisor.

  • Hands-on operator mindset—you’re equally comfortable in a board-level narrative discussion and writing the messaging yourself.

  • Deep experience translating technical or operational products into compelling, differentiated customer narratives.

  • Strong commercial orientation with clear understanding of how PMM drives pipeline, adoption, and revenue outcomes.

  • Experience working in fast-moving, high-growth environments where prioritization, ambiguity, and pace are the norm.

Bonus Points:
  • Background in logistics, supply chain, or operational SaaS (e.g., Flexport, ShipBob, Radial, Geodis, etc.).

  • Experience in companies that have scaled significantly or gone through major growth inflection points (IPO, hypergrowth, or category expansion).

  • Exposure to IPO-track or late-stage scaling environments where rigor, narrative discipline, and executive alignment are critical.

  • Experience building or scaling a PMM function from earlier stages.

Submit your resume and a portfolio of marketing examples (links to case studies, enablement materials, technical briefs, webinars, etc).

Skills Required

  • 7+ years of experience in Product Marketing or GTM roles
  • Proven ability to own and drive GTM strategy end-to-end
  • Strong executive presence and strategic advisory skills
  • Hands-on operator mindset
  • Deep experience translating technical products into customer narratives
  • Strong commercial orientation with understanding of PMM impact
  • Experience in fast-moving, high-growth environments
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The Company
Atlanta, GA
222 Employees
Year Founded: 2015

What We Do

Stord is on a mission to migrate supply chains to the cloud—empowering brands to build sophisticated, agile, and integrated supply chains. Founded in 2015 and headquartered in the heart of Atlanta's vibrant tech community, Stord is pioneering the world's first Cloud Supply Chain. The Cloud Supply Chain is the convergence of the digital and physical elements of logistics. With Stord's Cloud Supply Chain, businesses can build, expand, and optimize their physical supply chain operations across freight, warehousing, and fulfillment, with the speed, flexibility, and ease of modern cloud software.

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