Smartly is seeking a strategic, commercially-minded Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. Moving beyond traditional event coordination, this role is a core commercial growth driver and brand steward.
Reporting directly to marketing executive leadership, the Senior Director will lead a global team across New York and London to design, execute, and scale tier-1 industry summits, Customer Advisory Boards (CAB), and regional executive activations. The Director of Events & Experiential will also be responsible for overseeing Employer Brand Experiences and Workplace Events.
What You Will DoCommercial Growth & Pipeline Acceleration
- Drive Event-Influenced Revenue: Own global commercial event strategy to expand event-influenced sales pipeline.
- GTM Anchor Campaigns: Position flagship event activations (e.g., Cannes Lions, regional executive forums) as primary forcing functions that compel product, sales, and marketing teams to rally around unified market narratives and GTM launches
- Pipeline Attribution & Sales Enablement: Partner closely with Marketing Operations (MOPs) and Revenue Operations (RevOps) to leverage automated 4-, 8-, and 12-week post-event pipeline reporting
- Equip Sales and Customer Success teams with actionable post-event attendee insights via follow-up assets from PMM & Enablement
Brand Reputation, Experiential Strategy & Agency Governance
- Experiential Storytelling & Tier-1 Summits: Conceptualize and direct high-visibility experiential activations that solidify Smartly’s market leadership, thought leadership, and employer brand advocacy
- Agency Ideation & Vendor Management: Direct external creative agencies for experiential ideation and event production, maintaining internal team focus strictly on operational governance, fiscal management, and execution SLAs
- Executive & Analyst Integration: Align high-touch executive programs with PR, corporate communications, and industry analyst touchpoints (targeting an increase in 3rd-party market validations)
Retaining & Growing Existing Business
- Customer Retention Target: Structure customer-facing event tracks, certification workshops, and executive immersions to retain and grow existing business
- Customer Advisory Board (CAB) Leadership: Lead the strategic agenda, content curation, and operational execution for the global Customer Advisory Board to deepen executive client partnerships
- Product Adoption & CS Alignment: Collaborate with Customer Success to embed product education, alpha/beta invitations, and customer case study opportunities directly into event programming
Scope Control & Process Governance
- Fiscal & Budget Discipline: Direct multi-million dollar annual event operating budgets, daily invoice tracking, and vendor negotiations to ensure agile capital allocation
- Lead Window Enforcement: Require cross-functional partners (Partnerships, Product Marketing) to adhere to strict 12-week lead times and standardized briefs for joint co-marketing activations
- Experience: Has 8–12+ years of progressive B2B SaaS event marketing leadership, with a proven track record of managing multi-million-dollar global event budgets and driving quantifiable sales pipeline (SALs, SQLs).
- Team Leadership: Experience managing direct reports across international hubs (specifically US and EMEA) and governing tier-1 experiential agency partners
- Commercial Acumen: Strong fluency in CRM/Marketo data flows, pipeline attribution models, and sales enablement workflows (partnering directly with RevOps)
- Process Governance: Demonstrated ability to enforce planning lead times, brief hygiene, and cross-functional SLA boundaries under fast-paced conditions
- Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
- Generous healthcare packages & mental health benefits
- 401K plus matching & equity grants for all new Smartlies
- Wellness benefit & learning reimbursement opportunities
- Volunteer time off days & company donation matching opportunities
- And so much more…
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
Salary Range (USD): $140,000 to $200,000
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
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Skills Required
- 8–12+ years of progressive B2B SaaS event marketing leadership experience
- Proven experience managing multi-million-dollar global event budgets
- Proven track record of driving measurable sales pipeline, including SALs and SQLs
- Experience managing direct reports across international hubs, specifically the US and EMEA
- Experience governing tier-one experiential agency partners
- Strong fluency in CRM and Marketo data flows
- Experience with pipeline attribution models and sales enablement workflows
- Demonstrated ability to enforce planning lead times, brief hygiene, and cross-functional SLA boundaries
What the Team is Saying
Smartly Compensation & Benefits Highlights
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Leave & Time Off Breadth — Five weeks of paid vacation, 11 paid holidays, and unlimited sick days are described for U.S. roles, with leave highlighted as a standout element. Feedback suggests the policy is a strong headline benefit where it applies.
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Healthcare Strength — Medical, dental, vision, and mental-health support are included in published benefits, with health coverage characterized as a strong component. Life and disability insurance are also noted.
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Retirement Support — A 401(k) with employer matching is part of the U.S. package. This retirement support is positioned as a meaningful addition to total compensation.
Smartly Insights
What We Do
We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️
Why Work With Us
As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.
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Smartly Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.
