About the RoleIn this role, you will work in an energizing, fast paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press, and brand awareness across all media channels. You will be responsible for creating impactful PR campaigns & influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communicationWhat You'll Do
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Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships
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Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand
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Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness through show rooms and consistent outreach
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Regularly influence leadership team decisions and initiatives
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Responsible for planning, budget, and end results; sets policies for subfunction/function
Who You Are
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Personality and composure to work with senior executives and major media outlets
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Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule
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Understanding of how brand engagement fits into the larger picture of marketing
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Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three
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Develop and implement innovative solutions for complex situations in a fast changing environment; cover a wide range of activities requiring complex judgments
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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