What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!
Job Summary
The Senior Director, Marketing Field Activation is responsible for leading and delivering against the Papa Johns marketing strategy by building local marketing plans in partnership with our operators and franchisees. The role emphasizes translating national strategies into effective local marketing approaches that complement and augment the national marketing calendar, ensuring optimal market level performance and impact. The Senior Director is responsible for measuring marketing and media effectiveness, developing and executing LSM and media strategies, ensuring local activation of targeted CRM strategies, and reporting on impact to revenue and margin targets as part of PJI’s business strategy. This role is responsible for leading a team of Regional Marketing Directors and supporting markets from planning to execution in alignment with the broader business strategy and performance targets.
Duties and Responsibilities (other duties as assigned)
Own field activation efforts for field marketing across all local markets
Accountable for DMA level marketing performance, ensuring localized strategies effectively drive commercial impact.
Manage weekly and monthly communication to the field consistent with calendar timing
Facilitate connectivity between national and local agencies, inclusive of media agencies
Translate national strategies into localized marketing strategies
Partner with the design team to develop and implement a localized, in-store content strategy
Work closely with field marketing managers to ensure local marketing approach maintains PJI’s brand integrity
Stay abreast of market trends and customer preferences to identify opportunities
Demonstrate expertise in media, CRM, LSM, and revenue management to drive effective local marketing strategies and commercial impact
Education, Experience & Certifications
7-10 years of experience in brand and field marketing, ideally in multi-unit franchised business
Bachelor’s degree in Business Administration, Marketing, Hospitality or related field
Ability to travel up to 50%
Functional Skills
Communication Management
Marketing Strategy Translation
Design Collaboration
Field Marketing Coordination
Market and Competitive Analysis
Product Development and Optimization
Supplier Opportunity Exploration
Market Trends and Customer Preferences Analysis
Innovation Identification
Strategy Development
Media Representation
Technology and Competitor Analysis
Media Expertise
CRM Expertise
LSM Expertise
Revenue Management
Our Values
EVERYONE BELONGS – We believe connectedness and belonging are the essential ingredients to our success.
DO THE RIGHT THING –We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult.
PEOPLE FIRST – To craft positive experiences for our customers, we take care of each other first.
INNOVATE TO WIN – We champion and challenge for a better way in all we do.
HAVE FUN – We find joy, create meaningful impact and celebrate the journey together
Core Competencies
CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence
RESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.
CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo.
BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.
WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity
Papa Johns is an equal opportunity employer.
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.
Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF. See terms & conditions for site use.
Papa John's Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Papa John's and has not been reviewed or approved by Papa John's.
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Healthcare Strength — Healthcare coverage is described as available for eligible roles, including medical and dental options, alongside life and disability coverage in some packages.
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Retirement Support — Retirement support is described as available for eligible employees through a 401(k) plan, sometimes referenced with a company match depending on role and employer.
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Career-Linked Recognition & Rewards — Career-linked rewards are described through education support such as the Dough & Degrees program and occasional performance-related bonuses or recognition-style perks in certain organizations.
Papa John's Insights
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What We Do
Papa John's Pizza is an American restaurant company that runs the third largest take-out and pizza delivery restaurant. Papa John's seeks people who have an entrepreneurial spirit and share our philosophy for success. Hands-on training, a clean and safe work environment, quality business practices, advancement opportunities and meaningful work combine to produce not only the best pizza, but also the best team members! Better Opportunities. Better People! At Papa John's we call ourselves team members instead of employees because we believe it is only through a strong team we can produce the best experience for our customers. Whether at our corporate campus, distribution centers, our restaurants, or located internationally; Papa John's has a variety of positions for talented and passionate people. Papa John's is an equal opportunity employer and provides excellent career opportunities for our entire team. Our company philosophies of promote from within and rewards based on performance are important elements of our company culture.
