Sr. Digital Marketing Specialist

Company:Guy Carpenter

Description:

We are seeking a talented individual to join our Marketing & Communications team at Guy Carpenter. This role will be based in New York. This is a hybrid role that has a requirement of working at least three days a week in the office.

Guy Carpenter brings together the world's top (re)insurance specialists, industry-leading analytics and the financial strength of Marsh McLennan to offer our clients a vast network of expertise across a broad range of industries and capabilities.

We'll count on you to:

• Manage Guy Carpenter's social channels (LinkedIn and Twitter/X) by developing strategies, creating content, executing campaigns, and analyzing performance.

• Expand digital marketing offerings through complex design and content writing tasks.

• Plan and execute external-facing digital marketing campaigns, including paid social media plans.

• Utilize advanced SEO tools to evaluate web pages, conduct site audits, and perform competitive analysis for actionable insights.

• Contribute to disciplined scorecards and KPIs to measure program effectiveness, service levels, quality, and transaction costs.

• Develop and edit copy for marketing materials, including mailings, ads, surveys, and website landing pages.

• Act as a marketing liaison for the company's CRM and marketing automation initiatives.

What you need to have:

• Bachelors degree in Marketing/Communications.

• 5 -7 years of work experience in digital marketing/communications for a Professional Services firm.

• Experience managing business social sites (LinkedIn, Twitter/X, etc.); expertise in Pardot, MPower/Dynamics, MS SharePoint; experience with Khoros, EveryoneSocial, Cvent and Adobe Experience Manager.

• Proficiency in HTML editing.

What makes you stand out:

• Professional Services industry experience.

• Ability to adapt to a dynamic and fast-paced global environment.

• Impeccable listening skills and strong communications instincts.

• Trusted advisor and collaborator.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.

• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.

• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [email protected].

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.

The applicable base salary range for this role is $58,900 to $117,800.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.