Marketing Specialist, US

Posted Yesterday
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New York, NY
Hybrid
Junior
AdTech • Big Data • Digital Media • Marketing Tech
Taboola powers recommendations for the open web, helping people discover things they may like.
The Role
As a Marketing Specialist at Taboola, you will support the execution of go-to-market plans in North America, facilitating demand generation and customer relationships through various marketing activities, including events, content marketing, and performance tracking. You'll work collaboratively with multiple teams and utilize data-driven approaches for effective decision-making.
Summary Generated by Built In

Curious about what it’s like to work at the world’s number 1 discovery platform as a Marketing Specialist? We’re glad you asked!

What is the key purpose of a Marketing Specialist?

We are looking for a Marketing Specialist to support us with executing holistic GTM plans for Taboola’s largest market, North America. As a Marketing Specialist you will drive demand and build customer relationships across North America targeting brands, agencies and publishers. In the role, you will work on a range of marketing activities, including hosted & sponsored events, content marketing, email marketing, CRM reporting and ROI tracking. It’s a great opportunity to learn and hone a wide variety of essential marketing skills in a fast-paced and high-growth technology company.

We’re looking for a candidate with a can-do attitude that has excellent collaboration and written communication skills, and a drive to learn!

What skills and qualifications do I need?

You should consider yourself:

  • A reliable, positive, supportive team player with a passion for collaboration
  • An excellent communicator (both written and oral)
  • Very organized and detail-oriented with proven project management skills
  • Data-driven with the ability to set KPIs, track results and apply learnings in real time
  • A creative problem-solver who brings fresh ideas to the table and can be flexible; working in a start-up environment where everyday looks different excites you

Requirements:

  • 2+ years experience in a marketing position, preferably in B2B
  • Comfortable with remote working in an international environment
  • Position includes travel (20% of the time)

What will I be doing on a day-to-day basis?

  • Collaborate with the regional marketing team on developing quarterly marketing plans that drive regional business growth 
  • Support with online and offline marketing activities from end-to-end including: ideation, goal setting, planning, messaging, creative, content, launching, and reporting
  • Plan and execute customer retention activities including client entertainment events and gifting
  • Maintain a pulse on industry events to determine where Taboola should be in the market to create awareness and drive demand for disparate business units and product lines
  • Collaborate with different internal groups such as the sales, account management, and global marketing teams to execute on regional marketing plans
  • Develop proficiency in data-based marketing reporting via Salesforce and Qliksense to measure the success of activities
  • Develop a deep understanding of Taboola’s product positioning, core advantage and unique offering in order to best represent the company to different kinds of external audiences

Why Taboola?

  • If you ask our employees what they love about Taboola they will tell you that here they are able to discover their best professional self, explore where they can grow to, and learn from and together with smart and talented people.
  • We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.
  • Taboola NY offers generous health, medical and dental coverage, 401k matching, a fully-stocked kitchen, and various gym partnerships. 

Sounds good, how do I apply?

It’s easy, submit your CV by clicking the “Apply” button below. 

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.


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What the Team is Saying

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The Company
HQ: New York, NY
1,900 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

Taboola powers recommendations for the open web, helping people discover things they may like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo.

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers, and eBay among key customers.

Learn more at www.taboola.com and follow @taboola on X.

Why Work With Us

Taboola is the best of both worlds: We're an established public company but operate like a startup! Our DTLA office is a tech-hub and sales office. You'll be surrounded by passionate and like-minded Engineers and Data Scientists working on large scale projects and Big Data, as well as Media sales professionals of all levels.

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Taboola Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Taboola offers team members flexibility, we offer the ability to work remotely two days a week, a flexible time off policy (no need to accrue days off and no cap on how many vacation days you can take) & a very generous paid family leave policy!

Typical time on-site: 3 days a week
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