Sr Digital Marketing Specialist

Posted Yesterday
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Hardware • Internet of Things • Logistics • Software
The Role
Develops and executes digital and multimedia marketing communications across social media, web, print, trade shows, and other channels. Creates product and corporate content aligned with brand messaging, advises business teams on communication programs, coordinates vendors producing promotional materials and websites, and analyzes data, sentiment, and trends to recommend strategic improvements.
Summary Generated by Built In

Job Summary:

Prepares marketing communications and programs for various media channels, i.e., social media, print, web, etc. Communicates the company’s competitive advantage using a wide range of advertising and communication media to promote the sale of products and services.

Principal Responsibilities:

  • Plans, implements and develops new marketing ideas and communication projects and ensures content aligns with key messaging, fulfills strategic plans and reflects the organization’s brand voice.
  • Provides guidance to businesses in developing and executing communication programs and tactics, including product advertising.
  • Prepares compelling, relevant, timely communication materials both internally and externally for products, services, business plans and management communications, etc. and ensures content is relevant to target audience.
  • Determines and uses the most effective communication media to sell specific products or services.
  • Leverages social media, web marketing, trade show activity and other marketing efforts.
  • Coordinates with vendors to produce promotional materials, marketing collateral, websites and other marketing communications materials.
  • May analyzes data, sentiment and trends; makes proactive and strategic recommendations based on data.
  • Other duties as assigned.

Job Level Specifications:

  • Extensive knowledge and application of principles, theories and concepts. Complete knowledge of all job functions and the broad industry best practices, techniques and standards.
  • Develops solutions to complex problems where analysis of situations and/or data requires in-depth evaluation of variables. Determine best approach to achieve results and provide suggestions to improve policies and procedures.
  • Work is performed independently and requires the exercise of judgment and discretion. Exercises considerable latitude in determining objectives and approaches to assignments. Work may be reviewed at a high-level.
  • May represent the organization as a primary contact on assignments and/or projects. Interacts with senior professionals and management and frequently coordinates work between departments or organizations.
  • Actions may impact the organization. Failure to accomplish work will result in the inability to reach crucial organizational goals. Erroneous decisions may have a prolonged effect resulting in the expenditure of substantial resources.

Work Experience:

  • Typically 5+ years with bachelor's or equivalent.

Education and Certification(s):

  • Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Distinguishing Characteristics:

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Skills Required

  • At least 5 years of relevant work experience
  • Bachelor's degree or equivalent experience

Avnet Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Avnet and has not been reviewed or approved by Avnet.

  • Retirement Support A company-funded pension alongside a 401(k) and a discounted employee stock purchase plan establishes strong long-term savings options. Company materials and plan documents underscore active pension funding and tools that help employees model outcomes.
  • Leave & Time Off Breadth Company resources emphasize paid time off, paid holidays, and flexible or hybrid work where roles allow. Benefits guides also outline leave programs, including paid family leave in the U.S.
  • Wellbeing & Lifestyle Benefits A broad well-being platform (THRIVE), EAP counseling, wellness reimbursements, employee discounts, and on-site health offerings extend support beyond core insurance. Development and community programs further contribute to a rounded total rewards experience.

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The Company
HQ: Phoenix, AZ
11,000 Employees

What We Do

Avnet is a global electronic components distributor with extensive design, product, marketing and supply chain expertise for customers and suppliers at every stage of the product lifecycle. For the past 100 years, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Our culture was founded on new ideas and emerging technology. Headquartered in Phoenix, Arizona, Avnet is a leading global technology distributor and solutions provider at the center of the technology value chain. Founded in 1921, we work with suppliers in every major technology segment to serve customers worldwide across a broad range of markets. Whether working on large-scale production or early prototypes, we meet customer needs through individualized, end-to-end service to streamline solutions and improve efficiency for customers worldwide. Headquartered in Phoenix, Arizona, we serve more than 1 million customers in more than 140 countries and partner with global suppliers from almost every technology segment.

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