At Terakeet, we’re comfortable with the uncomfortable. We live in the future of marketing and are revolutionizing how the world’s most valuable brands connect with their audiences. We are experts who deliver exceptional outcomes. Together, we win.
What We DoTerakeet controls online reputation and visibility for global brands. We proactively build, protect, and repair brand narratives and perception to drive trust across organic and AI-powered search using patented technology and decades of expertise.
Where We HireWe are a remote-first organization hiring specifically within 60 miles of Chicago, IL., Dallas, TX., Austin, TX., Charlotte, NC., Atlanta, GA., Phoenix, AZ., Minneapolis, MN., and Syracuse, NY to help create opportunities for connectivity and collaboration in-person as you see fit. Learn more about our hiring hubs on our Careers blog.
Where You FitThe Digital Content Specialist is an insights-driven content producer who brings brand voices to life across digital channels while supporting content strategy, search visibility, and online reputation objectives. They produce high-quality, audience-focused content and thrive in a fast-paced environment focused on delivering results for clients.
This role combines strong digital storytelling skills with an understanding of SEO, content optimization, and reputation management best practices. The Digital Content Specialist is an integral part of our client team and helps shape and execute content strategies that strengthen brand visibility, reinforce key narratives, and support customers’ business goals across the digital landscape.
What We NeedReasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:
- Writes the brand voice story for our clients across all channels, maintaining consistency
- Leverages audience insights, search behavior, and brand messaging strategies to develop effective digital communications and content recommendations
- Creates search-informed digital content for brands and individuals that supports visibility, credibility, and reputation objectives across online channels
- Produces and manages digital content placements across owned and third-party platforms to support brand visibility, reputation, and search presence
- Revises, edits, and proofreads content as needed
- Ensures consistency and efficacy of copy throughout all deliverables
- Maintains high standards of copywriting and exercises quality control across deliverables
- Conducts industry research, market research, gap analysis, and competitor analysis to inform content strategy and optimization opportunities
- Stays current on content marketing best practices, SEO trends, and industry developments to create effective and engaging web content
- Develops search-informed content and optimization strategies aligned with client reputation, brand visibility, and digital communications objectives
- Executes approved website content updates and optimization recommendations within CMS platforms and third-party profiles while maintaining SEO, accessibility, and formatting standards
- Monitors search engine results to identify trends, opportunities, and reputation risks impacting client visibility
- Utilizes topic density and content coverage reports to identify gaps, overlaps, and optimization opportunities across digital assets
- Revises content deliverables based on internal feedback, client input, and performance insights while maintaining consistency in messaging and tone
The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
How We Evaluate- 4+ years of experience in content writing, SEO content development, or digital marketing within an agency, in-house marketing, communications, or related environment
- Experience creating and optimizing web content, with familiarity in SEO best practices, CMS platforms, schema implementation, and search performance reporting tools
- Strong grammar, editing, copywriting, and communication skills, with the ability to adapt tone and messaging across brands, audiences, and digital channels
- Ability to analyze search trends, content performance, and competitive landscapes to inform strategic recommendations and optimization opportunities
- Strong attention to detail with the ability to manage revisions, quality control, and multiple deliverables in a fast-paced environment
- Collaborative mindset with experience working cross-functionally with strategists, analysts, designers, and technical teams to execute integrated digital initiatives
- Experience supporting online reputation management, brand visibility, public relations, executive communications, or digital narrative strategies through content development, search optimization, and audience-focused messaging
The salary range for this role is $61,000 to $122,000. *This salary range is based off of the market pay for all of the United States; Terakeet applies a multiplier to this range based upon the specific geographic location of a job candidate*
EEO StatementTerakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Skills Required
- 4+ years of experience in content writing, SEO content development, or digital marketing within an agency, in-house marketing, communications, or related environment
- Experience creating and optimizing web content
- Familiarity with SEO best practices
- Familiarity with CMS platforms
- Familiarity with schema implementation
- Familiarity with search performance reporting tools
- Strong grammar, editing, copywriting, and communication skills
- Ability to adapt tone and messaging across brands, audiences, and digital channels
- Ability to analyze search trends, content performance, and competitive landscapes
- Strong attention to detail and ability to manage revisions, quality control, and multiple deliverables
- Experience working cross-functionally with strategists, analysts, designers, and technical teams
- Experience supporting online reputation management, brand visibility, public relations, executive communications, or digital narrative strategies through content development, search optimization, and audience-focused messaging
What the Team is Saying
Terakeet Compensation & Benefits Highlights
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Healthcare Strength — A fully covered employee-premium medical plan option, HSA/FSA access, EAP support, and wellness tools like Headspace are emphasized across benefit materials. Feedback suggests the depth of coverage and low employee costs are a standout strength.
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Parental & Family Support — Up to 12 weeks of fully paid family leave, fertility benefits covering three IVF cycles, and nursing-parent supports (e.g., Milk Stork, lactation room) are highlighted. Feedback suggests these family-focused provisions exceed many common industry baselines.
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Leave & Time Off Breadth — Unlimited PTO with an expectation to take at least 15 days, multiple paid holidays, and a company-wide winter shutdown are consistently described. These policies are seen as supportive of work-life balance and generous relative to typical offerings.
Terakeet Insights
What We Do
Terakeet is the reputation operating system for global brands. Founded in 2001 by CEO Mac Cummings and Patrick Danial, Terakeet is the partner that Fortune 500 companies, and executives trust to improve, optimize, and protect their perception and visibility across the modern digital landscape. Today, brands face many problems, from a lack of awareness of their market to misinformation. At Terakeet, we help shape how brands and executives are represented, discovered, and trusted across search engines and large language models (LLMs). We empower organizations to strengthen the messages that matter, identify emerging reputational risks before they escalate, and build a resilient layer of reputation defense across an increasingly complex digital ecosystem. While our proprietary technology provides the foundation of our insights, our true power lies in the convergence of our diverse internal team. We bring together specialized minds across brand protection, Generative Engine Optimization (GEO), comprehensive content strategy, and data analysis and engineering to solve complex challenges that brands face from organic and generative search as the industry evolves. Their expertise directly fuels our highly targeted, authoritative content and technical recommendations that resonate with consumers and search algorithms. Outside of the office, Terakeet is a committed community partner. Our team partners with charitable organizations, including Cause For The Cuse, Blood Cancer United (previously The Leukemia & Lymphoma Society), and The Boys & Girls Clubs of Syracuse, to support critical causes in our community, especially in the Syracuse City School District.
Why Work With Us
Terakeet focuses on the long-term stability and balance of a brand’s online footprint. People join us because they want to collaborate and do meaningful reputation management work without the usual agency red tape that prevents true innovation. That is one of the many reasons we have been Certified as a Great Place to Work for almost a decade.
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Terakeet Offices
Remote Workspace
Employees work remotely.
Remote work and flexible schedules are integral to Terakeet. Employees work 100% remotely in the following metropolitan areas: Austin (TX), Dallas (TX), Charlotte (NC), Phoenix (AZ), Minneapolis (MN), Chicago (IL), Atlanta (GA), and Syracuse (NY)
