Sr Country Manager - TAAP FR, BE, NL

Posted Yesterday
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Madrid, Comunidad de Madrid, ESP
Hybrid
69K-110K Annually
Senior level
AdTech • eCommerce • Information Technology • Software • Travel • Generative AI
Helping travelers explore the world. One journey at a time.
The Role
Own end-to-end commercial strategy and GBV delivery for France, Belgium, and the Netherlands. Lead and coach local sales teams and GSAs, acquire and expand agency partnerships, analyze performance and market data, present insights, and execute plans to meet targets.
Summary Generated by Built In

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.


Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Sr. Country Manager - BE NL FR – Expedia TAAP

Are you passionate about helping businesses grow through world-class technology? If you’re looking to join a team who brings technology and booking solutions to travel agents, Expedia TAAP (Travel Agent Affiliate Program) is laser-focused on helping our agents grow.

We are looking for candidates who want to supercharge growth leveraging our data & tools and their expertise in the French and BeNeLux travel agency landscape.

What you’ll do:

  • Cultivate & maintain an in-depth knowledge of TAAP performance in France, Netherlands and Belgium including:
  • Full end-to-end responsibility for the BE, NL, and FR markets — from defining country-level strategy and setting commercial priorities, to leading and coaching the local sales team on day-to-day execution, ensuring alignment between long-term market goals and on-the-ground agency engagement and GBV delivery.
  • Develop new business by adding opportunities and bring on new agencies as well as increase our participation with existing ones
  • Identify, pursue and foster strategic partnerships with top agencies, consortia and agency networks
  • Guide our general sales agency (GSA) to build and execute strategies and grow the business through the local team
  • Bridge the gap between the team on the ground and the leadership team, to share market insights and help define priorities around product, service and commercial offering
  • Source and present insightful data including performance, market and competitor analysis, to implement meaningful action plans based on the data.
  • Execute your plans to hit targets and support strategic objectives

Who you are:

You’ll fit this role if you have:

  • Business level French and English, Dutch is a plus
  • 5-7 years’ experience in a travel agency-facing role or in an account management role in travel
  • Proven sales growth track record in the travel trade.
  • A leader of people and motivator for the people you work with
  • A passion for digging through data points to understand complex problems and an understanding of how these can become growth opportunities
  • Knowledge of the travel space in Europe, particularly France, Netherlands and Belgium

The total cash range for this position in Madrid is €68,500.00 to €96,000.00. Employees in this role have the potential to increase their pay up to €109,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.


Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

You can find the benefits for this location and any collective agreement that may apply here.


Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.


About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.


Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.


Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Skills Required

  • Business-level French and English
  • Dutch language skills
  • 5-7 years experience in a travel agency-facing or account management role in travel
  • Proven sales growth track record in the travel trade
  • People leadership and ability to motivate and coach teams
  • Strong analytical skills and experience using data to drive growth
  • Knowledge of the travel market in France, Netherlands, and Belgium

What the Team is Saying

Christos Rigas

Expedia Group Compensation & Benefits Highlights

  • Wellbeing & Lifestyle Benefits Travel and wellness reimbursements, employee travel discounts, and flexible stipends are presented as standout perks that add meaningful lifestyle value. Mental-health resources and pet support broaden the package beyond core pay.
  • Parental & Family Support Paid parental leave for all parents with additional time for birthing parents, plus adoption, surrogacy, and caregiver support, are highlighted as generous and accessible. Immediate eligibility for parental leave reinforces the family-friendly design.
  • Healthcare Strength Medical, dental, and vision coverage is paired with inclusive healthcare extending to partners and covering fertility and transgender services. Access to mental-health platforms complements the core medical offering.

Expedia Group Insights

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The Company
HQ: Seattle, WA
16,000 Employees
Year Founded: 1996

What We Do

Expedia Group, Inc. is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

Why Work With Us

Life at Expedia Group starts with the people and is shaped by how we work together. You’ll join a global community of curious teammates from different backgrounds, locations, and disciplines. Day to day, that means sharing ideas, taking ownership, and solving problems together.

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Expedia Group Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
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