Sr Content Analyst

Posted One Month Ago
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Mexico City, Cuauhtémoc, Mexico City, MEX
In-Office
Senior level
Consumer Web • Social Media • Software
The Role
Develop and execute SEO-focused content strategies across email, advertising, PR, social media, blogs, and other marketing channels. Create and edit diverse content, manage agency deliverables, ensure alignment with business and brand goals, support media communications, collaborate with designers, and define KPIs to measure content performance.
Summary Generated by Built In

We are Blip, a conversational AI platform for intelligent interactions which allows businesses to connect with customers at scale across multiple communication channels, such as WhatsApp, Instagram, Facebook,or webchat. Through AI we allow brands to gain scalability and directly impact key KPIs by accompanying the user throughout the customer journey with hybrid experiences combining automation and human interactions

At Blip, we have a team of Blippers who live and breathe innovation daily, bringing a unique perspective to evolving communication journeys, always with the confidence to keep learning! And at our own pace, we go much further! 🚀

Join us and be part of a team that’s shaping the future of intelligent customer interactions. Let’s go further, together! 🚀

Find out how you can make an impact with us!

The Content Senior Analyst will be responsible for developing, managing, and executing the content strategy with a particular focus on SEO needs. This role involves creating engaging, consistent content that aligns with the company’s marketing, sales, and brand positioning goals. Additionally, the role will help strengthen the company’s digital presence, enhancing its visibility in the market and improving its reputation across various communication channels.


The main responsibilities you will have are:

  • Create, Design and Develop the content strategy for marketing channels (email, ADS, PR, SEO/GEO) by editorial calendars for blogs, social media, email campaigns, newsletters, whitepapers, case studies, guides, etc..
  • Manage digital agency content relative to services 
  • Ensure that all content aligns with business goals and the company’s value proposition.
  • Produce content for press releases, interviews, and featured articles in digital media, industry blogs, and SaaS-related publications.
  • Collaborate with graphic designers and other creatives to ensure that content is visually appealing and meets brand standards.
  • Define key performance indicators (KPIs) to evaluate the effectiveness of content 

What are the requirements?

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field.
  • Minimum of 3 years of experience in digital content creation and/or brand leadership.
  • Knowledge in SEO and Keywords analysis to ensure content success.
  • Experience in designing content plans.
  • Exceptional writing and editing skills, with the ability to adapt to various tones and styles.
  • Basic graphic design skills or familiarity with editing tools (Photoshop, Canva).

Knowledge of trends and experience managing agencies.

  • Ability to work independently, take initiative, manage time, and prioritize tasks effectively under pressure.
  • Advanced English
  • Creativity
  • Organization and time management
  • Effective communication, Proactivity and autonomy
  • Strategic thinking

Skills Required

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field
  • At least 3 years of experience in digital content creation and/or brand leadership
  • Knowledge of SEO and keyword analysis
  • Experience designing content plans
  • Exceptional writing and editing skills with the ability to adapt tone and style
  • Basic graphic design skills or familiarity with Photoshop or Canva
  • Knowledge of trends and experience managing agencies
  • Advanced English proficiency
  • Creativity, organization, effective communication, proactivity, autonomy, and strategic thinking
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The Company
HQ: Belo Horizonte, Minas Gerais
1,442 Employees
Year Founded: 1999

What We Do

We connect people and companies in intelligent chat on the main messaging channels that sell, serve, solve and surprise. For this, we combine the best of technology and human knowledge in our company and on the Blip platform, always anticipating and creating trends. Want to know more about Blip? Access our website!

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