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What We'll Bring:
We are seeking an experienced Eloqua Marketing Automation Sr. Consultant to join our Global Marketing Operations team. In this role, you’ll serve as a key technical expert responsible for the strategy, execution, optimization, and measurement of automated marketing campaigns that drive pipeline and customer engagement. You’ll work closely with campaign managers, digital marketing, sales, and analytics teams to support demand generation initiatives through Oracle Eloqua and associated tools. You’ll create new connections between Eloqua and our martech stack to enhance the unified, 360 view of our customers around the globe.What You'll Bring:
Key Responsibilities
- Design, build, test, and deploy automated marketing campaigns in Eloqua, including lead nurturing emails, triggered communications, and data workflows.
- Partner with campaign managers and regional marketing teams to support B2B lead generation programs, ABM initiatives, and lifecycle marketing efforts.
- Maintain and optimize marketing automation processes, ensuring consistent data quality, compliance (e.g., GDPR, CCPA), and performance tracking.
- Manage Eloqua assets such as emails, landing pages, forms, and segments, ensuring they follow brand guidelines and best practices.
- Understand, maintain, and augment Eloqua CDOs for a variety of relationship management marketing technology (Salesforce, Demandbase, Pathfactory, Cvent, Jifflenow), ensuring seamless data flow and campaign attribution.
- Create and maintain campaign performance dashboards and reports to provide actionable insights to stakeholders.
- Conduct A/B testing to continuously improve email performance, engagement, and conversions.
- Stay current on Eloqua capabilities, marketing automation trends, and best practices to drive innovation and efficiency.
Impact You'll Make:
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of hands-on experience with Eloqua (Oracle Marketing Cloud) in a B2B enterprise environment.
- Strong understanding of lead lifecycle management, segmentation, campaign design, and marketing attribution.
- Experience working with Salesforce or other CRM platforms.
- Knowledge of HTML/CSS for email and landing page customization.
- Familiarity with data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards.
- Analytical mindset with strong problem-solving skills and attention to detail.
- Eloqua certification is preferred.
TransUnion Job Title
Sr Consultant, Demand GenerationWhat the Team is Saying
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What We Do
TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace. We do this by having an accurate and comprehensive picture of each person. This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world. Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve. We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.
Why Work With Us
Our culture is welcoming, energetic and innovative. There’s an overall synergy that flows throughout TransUnion, creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.
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