Sr. Communications Strategist

Posted Yesterday
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Milwaukee, WI, USA
Hybrid
76K-130K Annually
Senior level
Fintech • Insurance • Financial Services
Start-Up Vibes with The Stability of a Fortune 100 Company.
The Role
Lead development and execution of thought leadership and executive visibility strategies. Produce high-impact external content for senior leaders and advisors, build cross-functional partnerships, leverage proprietary research, use generative AI to accelerate work, and track content performance to grow reach and engagement.
Summary Generated by Built In
About the Job:
Reporting to - and working in partnership with - the Assistant Director of Thought Leadership and Executive Visibility, the Senior Communications Strategist will, first and foremost, be an exquisite writer and storyteller who will help give 'voice' to senior company leaders and financial advisors. To develop those materials and advance the company's thought leadership profile, this talented communicator should also be capable of quickly gaining a deep understanding of Northwestern Mutual, our unique value proposition, proprietary research programs, company products, technology solutions, exclusive distribution system, and other key aspects of our business. Moreover, they should possess a keen sense of the current news cycle, macro trends, and timely third-party research to help drive relevance and nimble storytelling.
What You'll Do:
The Senior Communications Strategist - Thought Leadership and Executive Visibility will be a trusted member of the Communications team who helps to create high-profile, high-impact external content on behalf of our top executives and financial advisors. Specifically, this communications professional will play a critical role in:
  • Developing and executing the thought leadership strategies for our company, senior leaders and advisors
  • Reinforcing our signature proprietary research strategy to drive earned, owned and social media coverage

Along with being a truly top-notch and versatile writer, this role must also cultivate positive relationships with senior leaders, key business partners, and other communicators to mine content ideas; capitalize on company milestones, events and announcements; ensure messages are both consistent and complementary across channels and leaders; and merchandise results to key stakeholders.
What You'll Bring to the Role:
  • Have a minimum of 7 years of strong writing experience
  • Be a natural storyteller and problem-solver
  • Be capable of crafting communications that are precise, strategic, clear, crisp, accessible and able to stir emotion
  • Have a knack for understanding positioning and the nuances of messaging
  • Possess executive presence, with a strong EQ and the capability to establish rapport with key company leaders and financial advisors
  • Excel at creating content suitable for use with high-profile media outlets - both local and national
  • Demonstrate proficiency using generative AI tools (e.g., Microsoft Copilot, Writer) to accelerate content creation, research, editing, and ideation while maintaining brand, quality, and compliance standards.
  • Be a team leader, guiding colleagues toward shared goals that generate positive business outcomes
  • Work with colleagues to track and analyze the effectiveness of thought leadership content, ensuring the communications steadily grow in reach, engagement and overall impact

Skills You Have:
Cross Functional Partnering & Planning: Facilitates collaboration, communication, coordination, and planning with individuals and teams from different functions within the organization, and who have different areas of expertise, to achieve common goals.
Decision Making: Makes timely, data-driven decisions by understanding the probability of success, identifying risks, gathering business requirements, and developing value statements.
Executive Presence: Builds and maintains an authentic personal brand, inspiring and motivating people to pursue a desired outcome by sharing a clear vision and demonstrating confidence, professionalism, self-awareness and trust with business stakeholders.
Strategic Thinking: Uses critical thinking and knowledge of business demand to plan, design, prioritize and execute high impact initiatives and programs.
Writing & Editing: Creates and edits persuasive content so that it is appealing, understandable, or relatable to the intended audience; Has knowledge of the variety of formats, styles, and techniques for developing and reviewing materials.
#LI-Hybrid
Compensation Range:
Pay Range - Start:
$75,600.00
Pay Range - End:
$113,400.00
Geographic Specific Pay Structure:
Structure 110:
$83,200.00 USD - $124,800.00 USD
Structure 115:
$86,960.00 USD - $130,440.00 USD
We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.
Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now!
Northwestern Mutual is an equal opportunity employer that welcomes talented individuals of all backgrounds. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.
Skills
Incident, Problem, & Knowledge Management (NM) - Intermediate, Cross Functional Partnering & Planning (NM) - Intermediate, Executive Presence (NM) - Beginner, Public Relations (NM) - Intermediate, Content Management (NM) - Intermediate, Strategic Thinking (NM) - Intermediate, Media Writing (NM) - Intermediate, Project Management (NM) - Intermediate, Decision Making (NM) - Intermediate, Thought Leadership (NM) - Intermediate, Financial Services Industry Acumen (NM) - Beginner, Attention to Detail (NM) - Intermediate, Research Communication (NM) - Intermediate, Writing & Editing (NM) - Intermediate, Interpersonal Savvy (NM) - Intermediate
FIND YOUR FUTURE
We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.
  • Flexible work schedules
  • Concierge service
  • Comprehensive benefits
  • Employee resource groups

Skills Required

  • Minimum 7 years of strong writing experience
  • Exceptional writing and storytelling skills for senior executives and advisors
  • Ability to craft precise, strategic, clear, and emotionally resonant communications
  • Experience creating content suitable for high-profile local and national media outlets
  • Proficiency using generative AI tools (e.g., Microsoft Copilot, Writer) while maintaining brand and compliance standards
  • Executive presence and strong emotional intelligence to build rapport with senior leaders
  • Proven ability to lead teams and partner cross-functionally toward shared communications goals
  • Experience tracking and analyzing thought leadership content performance to inform strategy
  • Understanding of positioning and messaging nuances

What the Team is Saying

Chris
Chester

Northwestern Mutual Compensation & Benefits Highlights

  • Retirement Support Corporate materials describe automatic 401(k) company contributions alongside a separate, company‑funded cash balance pension with a guaranteed interest credit. This dual‑plan design is highlighted as a standout element for corporate roles.
  • Leave & Time Off Breadth PTO is outlined as starting in the low‑20s of days per year and increasing with tenure, with paid parental and caregiving leave and volunteer time included. This structure signals generous time‑off support for different life stages.
  • Healthcare Strength Medical, dental, and vision coverage is paired with Lyra mental health services, fertility and family‑building support, and company‑paid disability and life insurance. On‑site health centers, virtual primary care, and fitness centers or reimbursements enhance everyday access and wellbeing.

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The Company
HQ: Milwaukee, WI
8,400 Employees
Year Founded: 1857

What We Do

You’ll Like It Here At Northwestern Mutual, we believe that our lives and our work matter. And that doing what’s right is good for everyone. We follow through by designing tech that improves the community and cultivating creative ways to make finance accessible anywhere. These guiding principles have allowed our company to grow for more than 160 years. Here, you’ll be with a team who emphasizes integrity and prioritizes security to design experiences that better everyone. You’ll work in cross functional teams to create optimal solutions that are rooted in innovative strategy and thoughtful execution. And you’re provided development tools and opportunities to become a leader all with the support of a collaborative team. You’ll be surrounded in a culture that values innovation and works to always evolve to stay ahead of trends and client needs. We are intentional in seeking out team members who will challenge us. Our employees choose us for the career opportunities, commitment to philanthropy and desire to have a meaningful impact in the lives of our clients. You have career passions and goals. We have ambition and opportunity for you to grow your future in tech. Discover today: https://careers.northwesternmutual.com/

Why Work With Us

We invest in our people. We know careers are about choices, so we provide intentional opportunity. Here you can build creative ways to make finance accessible anywhere and revolutionize traditional processes. As a mutual company, our focus is our people — whether professional development or investments in the community. 

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Northwestern Mutual Teams

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About our Teams

Northwestern Mutual Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We offer a flexible, hybrid approach for our employees . Teams are in the office a few days a week and work from home the others.

Typical time on-site: Flexible
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HQMilwaukee, WI
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New York, NY
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