The Role
Lead regional channel marketing: develop GTM and partner programs, run demand-generation campaigns, manage product launches/localization for Korea, enable partners, analyze market and campaign performance, and collaborate cross-functionally to drive pipeline and revenue.
Summary Generated by Built In
[Role Overview]
The Sr. Marketing Specialist is responsible for developing and executing regional marketing strategies that build & enrich product portfolio, drive demand generation, accelerate pipeline growth, expand partner engagement and manage profitable growth.
Responsibilities
[Key Responsibilities - What you will do]
- Channel Partner Excellence
- Localizing and executing channel partner programs, enhancing partner capabilities, engagement, and business performance.
- Recruiting and developing new channel partners to expand market coverage and drive sustainable business growth.
- Plan and execute joint marketing initiatives (MDF) with channel partners to strengthen brand awareness in the market, promote solutions, and expand new business opportunities.
- Develop partner enablement programs including training, co-marketing, and content.
- Demand Generation & Pipeline Development
- Lead branding and solution promotion strategies in target markets to enhance market awareness, create customer engagement, and drive the expansion of business opportunities and pipeline growth.
- Plan & execute integrated demand generation campaigns across digital and offline channels.
- Drive marketing-qualified leads (MQLs) and support pipeline acceleration.
- Monitor and optimize campaign performance using data-driven insights.
- Product Portfolio Management & Go-To-Market (GTM) Execution
- Orchestrate the local launch of global products with relevant teams to ensure on-time release, including completion of required localization and certification.
- Leading global and regional GTM strategies for new product introductions (NPI).
- Coordinate cross-functional teams to ensure successful launches.
- Enable partners with tools, content and campaigns for market activation.
- Market Insights, Strategic Planning and Profit Management
- Conduct market research and analysis to define the market size (TAM/SAM), identify priority verticals, and develop and execute market positioning strategies for target segments.
- Analyze business data and market trends to generate insights, evaluate their potential impact on the business, and communicate findings to enable proactive actions.
- Provide insights to refine marketing strategies and identify growth opportunities.
- Implement pricing strategies that balance competitiveness and profitability to drive revenue and margin growth.
Qualifications
[Qualifications]
- 8+ years of experience in marketing in the industrial B2B field
- Experience working in a global or matrix organization (MNCs)
- Strong understanding & experience of demand generation and channel partner engagement
- Expertise in orchestrating the end-to-end process of new product planning, development, and launch
- Understanding business including financial, Profit & Loss (P&L) structure
- Excellent communication and stakeholder management skills
- Language: Fluent in Korean and business level English. No barrier to communicate with global people in English (Reading, Writing and Communication)
- No barrier for international travel
[Preferred Qualifications / Competencies]
- Experience in industrial, technology, or building solutions sectors
- Background as an in-house, full-spectrum marketer at a manufacturing company
- Field experience at Fire Alarm Solution
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Power BI), MS Office and AI tools
- Bachelor’s degree in marketing, Business, Engineering, or related field
- Strategic thinking with strong execution capability and data-driven decision-making
About UsHoneywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
Skills Required
- 8+ years of marketing experience in industrial B2B
- Experience working in a global or matrix organization
- Strong understanding and experience of demand generation and channel engagement
- Expertise in end-to-end new product planning, development, and launch (NPI)
- Excellent communication and stakeholder management skills
- Fluent in Korean and business level English (reading, writing, communication)
- Willingness/ability to travel internationally
- Strategic thinking with strong execution capability
- Understanding of business financials, Profit & Loss (P&L) structure
- Data-driven decision-making and campaign performance optimization
- Collaboration across global, regional, and local teams in a matrix environment
Honeywell Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Honeywell and has not been reviewed or approved by Honeywell.
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Retirement Support — Retirement plans feature a notably strong company 401(k) match with vesting after three years, enhancing long-term savings security. Additional tax-advantaged accounts and company contributions for eligible earners further strengthen financial preparedness.
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Leave & Time Off Breadth — Time off policies include flexible or unlimited vacation for many salaried roles and a broad observed-holiday schedule, providing manager-approved flexibility. This structure supports rest and work-life balance across varied needs.
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Parental & Family Support — Parental leave offers paid time for birth, adoption, or foster care that can be taken consecutively or intermittently. The design enables practical flexibility in how family leave is used.
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The Company
What We Do
Honeywell is a Fortune 500 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy. With approximately 110,000 employees worldwide, including more than 19,000 engineers and scientists, we have an unrelenting focus on quality, delivery, value, and technology in everything we make and do.
