Be an Early Applicant
Curiosity wanted. Innovation required.
The Role
Optimizes digital brand performance on Lowes.com by analyzing KPIs, customer behavior, assortment, content, pricing, promotions, fulfillment, and conversion. Builds strategic plans, leads supplier and merchant presentations, resolves online SKU and system issues, improves search and browse experiences, and provides reporting and competitive insights. Partners cross-functionally on omnichannel retail initiatives, creates execution plans, and mentors junior analysts.
Summary Generated by Built In
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Sr Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Sr Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Sr Analyst will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
What You Will Do
Minimum Qualifications
Preferred Skills/Education
Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Sr Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Sr Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Sr Analyst will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
What You Will Do
- Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
- Leverage inputs from customer satisfaction score, reviews and questions and answers to continuously improve the overall customer experience for assigned brand(s)
- Act as the subject matter expert for the supported brand(s) assortment and strategy
- Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
- Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
- Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
- Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
- Create project plans and align with merchandising and supplier to drive execution
- Analyze competitive data to provide SKU and pricing optimization recommendations
- Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
- Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
- Serve as a mentor for less experienced analysts
Minimum Qualifications
- Bachelor's degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
- 4-5 years of experience in ecommerce, digital/retail merchandising, digital marketing and vendor management
- Proven experience with major consumer brands and how to support and differentiate them in the digital space
- Experience in optimizing flexible fulfillment models with a multi-channel retailer
Preferred Skills/Education
- Master's degree in business, marketing, finance, statistics or related field
Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Skills Required
- Bachelor's degree in business, marketing, finance, statistics, or a related field, or equivalent experience
- 4–5 years of experience in ecommerce, digital or retail merchandising, digital marketing, and vendor management
- Experience supporting and differentiating major consumer brands in the digital space
- Experience optimizing flexible fulfillment models with a multichannel retailer
- Master's degree in business, marketing, finance, statistics, or a related field
Lowe’s Compensation & Benefits Highlights
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Retirement Support — A 401(k) match up to 4.25%—with early eligibility and immediate vesting—is repeatedly highlighted, including access for regular part-time associates. Feedback suggests this makes retirement benefits a notable strength of the package.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a 15% discount allows associates to buy company stock on favorable terms. Feedback suggests this ownership opportunity meaningfully supplements base compensation.
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Parental & Family Support — Eligible full-time associates can receive up to 10 weeks of paid maternity leave and 4 weeks of paid parental leave, with adoption assistance and some fertility-related coverage also noted. Descriptions emphasize these as core elements of the family-support offering.
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The Company
What We Do
It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger, which is why our leaders build cultures of recognition and inclusion. You are heard, and your curiosities are celebrated and championed here.
Why Work With Us
We have built a space where the curious can move freely. Up in title, up in skills, to the side with teams, or back to try something completely new. We help you find your path — because when you win, we all win.
Gallery
Lowe’s Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2 days a week
