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The Role
The Sr. Alliances Director will lead Coupa's global partnership with AWS, managing alliance strategy, marketplace performance, and go-to-market initiatives to drive revenue growth.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
What You'll Do:
- Own Coupa’s global alliance strategy with AWS and Amazon Business.
- Develop and execute multi-year partnership roadmaps aligned to growth priorities.
- Establish scalable engagement models, governance structures, and performance metrics.
- Lead AWS Marketplace strategy, including private offers, contracting workflows, and operational readiness.
- Drive co-sell motions with AWS and Coupa field teams.
- Build scalable enablement programs, certifications, and sales plays.
- Partner with Sales leadership on joint account planning, territory alignment, and pipeline governance.
- Embed Amazon motions into Coupa’s global GTM strategy.
- Track and optimize revenue and partner-influenced pipeline.
- Serve as Coupa’s primary executive interface with AWS and Amazon Business.
- Lead joint executive reviews, QBRs, and strategic planning sessions.
- Maintain governance cadences, escalation paths, and accountability frameworks.
- Own AWS SCA, MDF, and incentive programs.
- Manage investment planning, ROI tracking, and compliance.
- Partner with Finance and Legal on commercial structures and agreements.
- Lead cross-functional teams across Sales, Alliances, Product, Finance, and Marketing.
- Partner with Product and Engineering on cloud strategy, integrations, and joint solutions.
- Develop operational playbooks, reporting, and execution standards.
- Drive continuous improvement in alliance processes and tools.
- Build and maintain senior-level relationships across AWS and Amazon Business.
- Secure executive sponsorship and priority field engagement.
- Advocate for Coupa within the Amazon partner ecosystem.
Alliance Strategy & Leadership
AWS Marketplace & Co-Sell Execution
Go-To-Market & Revenue Acceleration
Executive Engagement & Governance
Funding, Incentives & Commercial Management
Cross-Functional Operations & Enablement
Partner Relationship Management
What You Will Bring to Coupa:
- 10+ years of experience in strategic alliances, partnerships, cloud ecosystems, or enterprise GTM.
- Hands-on experience working with AWS or large-scale technology platforms.
- Proven success driving marketplace and co-sell revenue.
- Strong executive presence and stakeholder management skills.
- Experience operating in complex, matrixed organizations.
- Expertise in joint funding programs, incentive models, and commercial structures.
- Excellent communication, negotiation, and program management capabilities.
At Coupa, we are 100% committed to creating and nurturing an environment that supports your physical, mental, and community well-being . We offer a comprehensive suite of benefits designed to help you and your family thrive:
Global Well-Being Perks (For All Employees Globally)
- Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
- Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
- Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
- Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
- Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
- Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .
Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Skills Required
- 10+ years of experience in strategic alliances, partnerships, cloud ecosystems, or enterprise GTM
- Hands-on experience working with AWS or large-scale technology platforms
- Proven success driving marketplace and co-sell revenue
- Strong executive presence and stakeholder management skills
- Experience operating in complex, matrixed organizations
- Expertise in joint funding programs, incentive models, and commercial structures
- Excellent communication, negotiation, and program management capabilities
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
Daniela Aristizábal
Associate Planning & Operations Analyst
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Healthcare is described as comprehensive from day one for employees and dependents, including medical, dental, vision, mental‑health resources, and a no‑cost EAP. Additional options like FSAs and wellness initiatives are also cited.
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Leave & Time Off Breadth — Time off is positioned around Flexible Time Off, floating holidays, and 40 hours of paid Volunteer Time Off, supported by a virtual‑first work model. These programs are highlighted as core elements of work‑life balance.
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Parental & Family Support — Paid parental leave and a digital program for paths to parenthood (including adoption and surrogacy) are explicitly called out. Resources also extend to family medical leave and, in some locations, an onsite Mother’s Room.
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
Flexible
Foster City
HR
Ann Arbor
Bangalore office
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Pune office
Shivaji Nagar, IN
Singapore, SG
Tokyo Office
Uppsala, SE
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