Specialist, Social Media Marketing

Posted Yesterday
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Provo, UT
In-Office
Junior
Artificial Intelligence • Information Technology • Natural Language Processing • Software • Business Intelligence • Generative AI
Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
Manage and amplify organic social media content across channels, engaging with the community, and collaborating with internal teams to drive brand awareness and customer engagement.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
 
Social Media Coordinator
Why We Have This Role

We’re building a social media presence that truly connects with our global audience and brings the Qualtrics XM story to life. This role is key to managing and amplifying our organic content across channels, engaging with our community in real time, and collaborating across teams to ensure every message hits home. You’ll partner closely with marketing, internal comms, and field teams to create a seamless, authentic experience that drives brand awareness and customer engagement. If you thrive on creative coordination, real-time interaction, and data-informed optimization, this is the role for you. This position will help us scale our impact by ensuring our social voice continues to resonate and grow in a noisy digital landscape.
 
How You’ll Find Success
  • Take ownership of the content calendar and publishing cadence, ensuring timely and brand-compliant social posts.
  • Engage proactively with our community, addressing questions, comments, and mentions in a thoughtful and consistent voice.
  • Collaborate seamlessly across internal teams to align social strategies with broader marketing and culture initiatives.
  • Monitor platform health and stay ahead of social media trends, adapting quickly to changes and opportunities.
  • Analyze performance data to identify what’s working and where to improve, sharing insights to inform strategy.
  • Demonstrate strong attention to detail in coordinating content assets and managing publishing workflows.
  • Communicate clearly and promptly, building trust across teams and with our social audience.
How You’ll Grow
  • Develop a strategic mindset around social media’s role in shaping brand perception globally.
  • Gain experience working cross-functionally with multiple teams and stakeholders.
  • Deepen your expertise in social media platforms, trends, and analytics tools.
  • Build skills in real-time community engagement and crisis identification/management.
  • Evolve your ability to translate data insights into actionable optimizations.
Things You’ll Do
  • Own the day-to-day management of our social content calendar and publishing for all global organic channels.
  • Coordinate with creative and content teams to ensure all social assets are on brand and ready on schedule.
  • Act as the first responder on social channels—engaging with followers, addressing questions, and amplifying brand advocates.
  • Monitor conversations and trends relevant to Qualtrics and XM, escalating issues as needed for swift response.
  • Partner with Internal Communications and Field Marketing teams to align social efforts with company culture and local event activations.
  • Prepare regular reports on social media performance with recommendations for continuous improvement.
  • Keep all channel profiles optimized with up-to-date information and branding consistent across platforms.
What We’re Looking For On Your Resume
  • Experience managing organic social media content for a brand or organization, ideally on multiple global channels.
  • Track record of engaging online communities thoughtfully and maintaining consistent brand voice.
  • Demonstrated ability to coordinate content development, approvals, and publishing workflows across teams.
  • Comfort with social media monitoring tools and basic performance analytics.
  • Experience working collaboratively with cross-functional partners such as marketing, communications, or events.
  • Bonus: Experience supporting or managing social media for a tech or SaaS company, or familiarity with the Experience Management category.
What You Should Know About This Team
  • We’re a tight-knit, collaborative social media group passionate about sharing the XM story authentically.
  • You’ll work closely with talented marketers, communicators, content creators, and field teams globally.
  • The team values transparency, curiosity, and continuous learning — you’ll always have support and room to grow.
  • We balance creative freedom with data-driven decision-making to make real impact on brand engagement.
  • We celebrate wins together and learn from challenges — embodying our “All In” and “One Team” values every day.
Our Team’s Favorite Perks and Benefits
  • Flexible hybrid work model with 3 days in the office and 2 days remote, plus options for remote work weeks.
  • Robust learning and development resources to help you grow professionally and personally.
  • Comprehensive health, wellness, and financial benefits tailored to support your whole self.
  • Employee Resource Groups (Q-Groups) promoting diversity, inclusion, and community.
  • Access to cutting-edge tools and technologies in the Experience Management space.
 
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
 
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
 
​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:
Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
 
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
 
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.
 

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The Company
HQ: Provo, UT
5,000 Employees
Year Founded: 2002

What We Do

Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.

Our vision, as an organization, is to improve the human experience.

Why Work With Us

We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.

Typical time on-site: 3 days a week
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