Specialist META & Digital Media

Posted 2 Days Ago
Be an Early Applicant
11 Locations
Remote
Mid level
Retail • Sports
The Role
Plan, execute, and monitor performance-focused digital ad campaigns across Meta, TikTok, and programmatic channels. Analyze KPIs (ROAS, CPA, CPC, CTR, conversion rate), generate reports with Google Analytics and Looker Studio, coordinate with agencies and internal teams, manage audiences and digital tracking (pixels, Conversion API, GTM), and provide actionable insights to optimize campaigns.
Summary Generated by Built In

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION
  • Realizar campañas de publicidad digital en plataformas Meta (Facebook/Instagram), Tik Tok
  • Hacer seguimiento de campañas de Display y Programmatic, analizando su desempeño en base a los KPIs claves (ROAS, CPA, CPC, CTR y conversion rate)
  • Elaborar reportes periódicos utilizando herramientas como Google Analytics y Looker Studio, proporcionando insights y recomendaciones para la toma de decisiones.
  • Coordinar y dar seguimiento a campañas digitales con agencias creativas, proveedores y equipos internos para el desarrollo de los assets digitales.
  • Identificar y analizar audiencias clave en diferentes plataformas.

YOUR TALENT
  • 4-5 años de experiencia relacionadas al cargo.
  • Conocimiento en plataformas como Meta Ads, TikTok Ads y plataformas de Display/Programmatic.
  • Conocimiento en Google Analytics.
  • Conocimiento en campañas orientadas a performance (conversion / revenue / ROAS-driven).
  • Conocimiento en gestión de audiencias.
  • Conocimiento de tracking digital (píxeles, conversion API, eventos, GTM).
  • Deseable experiencia en Looker Studio.
  • Inglés avanzado.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.

Skills Required

  • 4-5 years of relevant experience
  • Experience with Meta Ads (Facebook/Instagram)
  • Experience with TikTok Ads
  • Experience with Display/Programmatic platforms
  • Knowledge of Google Analytics
  • Experience with performance-oriented campaigns (conversion/revenue/ROAS-driven)
  • Experience with audience management
  • Knowledge of digital tracking (pixels, Conversion API, events, GTM)
  • Experience with Looker Studio
  • Advanced English
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The Company
HQ: Herzogenaurach
14,000 Employees
Year Founded: 1948

What We Do

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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