Social Media Strategist

Sorry, this job was removed at 02:40 p.m. (UTC) on Wednesday, Sep 23, 2026
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Lansing, MI, USA
In-Office
Junior
Insurance
The Role
Create and curate branded social media content, manage and monitor platforms and KPIs, engage with followers, share positive reviews and escalate negative ones to claims, adopt best practices, and support regional philanthropic efforts.
Summary Generated by Built In

A career at Auto-Owners is challenging and rewarding.  Our group of caring associates create financial security by helping individuals and businesses make a new start when a loss occurs.

Job Description

We offer a merit-based work-from-home program based on job responsibilities. After initial training in-person, you could have the flexibility of work-from-home time as defined by the leadership team.

Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Social Media Strategist. The position requires the person to:

  • Independently develop branded Auto-Owners content for review.
  • Curate and manage content using existing tools for all Social Media platforms.
  • Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge a Social Media Platform’s success.
  • Adopt Social Media best practices based on Auto-Owners’ standards and culture.
  • Monitor social media platforms for both Auto-Owners and our sponsorship partners and engage with followers who leave comments.
  • Share positive online reviews with key stakeholders and forward negative reviews to the claims team for investigation.
  • Assist with regional philanthropic efforts.

Desired Skills & Experience

  • Ability to work collaboratively on a team
  • Ability to use software to construct content
  • B-to-B and/or B-to-C social media content creation experience preferred.
  • Underwriting or claims experience helpful.
  • Enjoys interacting with people to provide surprise and delight experiences.
  • Adept at tactfully communicating with disgruntled consumers.
  • Good at time management and providing timely responses.
  • Competency to learn new PC tools.
  • A bachelor’s degree is required. This requirement may be waived prior to education and experience at the company’s discretion.

Benefits

Auto-Owners offers a wide range of career opportunities, and we are seeking talent that will help us continue our long tradition of success. We offer a friendly work environment, structured training program, employee mentoring and an excellent compensation/benefits package. Along with a competitive base salary, matched 401(k), fully-funded pension plan (once vested), and bonus programs, Auto-Owners also provides generous paid time off including holidays, vacation days, personal time, and sick leave. If you're looking to do rewarding work alongside great people, Auto-Owners is the place for you!

Equal Employment Opportunity

Auto-Owners Insurance is an equal opportunity employer. The Company hires, transfers, and promotes on the basis of ability, without consideration of disability, age, sex, race, color, religion, height, weight, marital status, sexual orientation, gender identity or national origin, or any factor contrary to federal, state or local law.

*Please note that the ability to work in the U.S. without current or future sponsorship is a requirement.

#LI-KC1 #LI-Hybrid

Skills Required

  • Bachelor's degree
  • Ability to work collaboratively on a team
  • Ability to use software to construct content
  • Ability to engage with followers and monitor social platforms
  • Ability to suggest and monitor KPIs using existing tools
  • Good time management and timely responses
  • Adept at tactfully communicating with disgruntled consumers
  • Competency to learn new PC tools
  • B-to-B and/or B-to-C social media content creation experience
  • Underwriting or claims experience

Auto-Owners Insurance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Auto-Owners Insurance and has not been reviewed or approved by Auto-Owners Insurance.

  • Retirement Support A fully-funded pension and a partially matched 401(k) are highlighted as core pillars of the package. These elements elevate long-term value beyond base pay.
  • Strong & Reliable Incentives Profit-sharing bonuses and a Christmas bonus are positioned as recurring incentives that add to cash compensation. These incentives help offset concerns about base pay for some roles.
  • Healthcare Strength Comprehensive medical, prescription, dental, and vision coverage is emphasized as a strong point. Wellness programs and an Employee Assistance Program further support health needs.

Auto-Owners Insurance Insights

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The Company
HQ: Lansing, MI
5,096 Employees
Year Founded: 1916

What We Do

We are a team of hard working associates and local, independent agents who are proud to be among the nation's largest insurers of Life, Home, Car, and Business; and consistently ranked as a Fortune 500 company since 2002. Our guiding core values lead us to success and have helped us achieve many industry service awards as well as our recent certification as a Great Place To Work®. Careers: As an Auto-Owners associate, you have the opportunity to thrive in our certified Great Place To Work® environment, while benefiting from a workplace that is stable, profitable and invests in you. Some perks you enjoy as an Auto-Owners associate include: • Less than a 40 hour work week • Educational opportunities • Working in a certified Great Place To Work® environment • On-site dining (Lansing location) • Professional growth opportunities To view employment opportunities with Auto-Owners Insurance, please go to: http://www.auto-owners.com/career-center/career-opportunities *Privacy information: https://www.auto-owners.com/privacy

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