Social Media Strategist

Posted 7 Days Ago
Be an Early Applicant
Wixom, MI, USA
In-Office
Entry level
Automotive • Retail
The Role
Develops and manages dealership social media content across Facebook, Instagram, TikTok, and other platforms. Responsibilities include planning posts, filming and editing short-form videos, photographing inventory, monitoring automotive and social trends, tracking performance metrics, managing audience interactions, and collaborating with marketing leadership to increase showroom visits through targeted campaigns.
Summary Generated by Built In

Description

Social Media Strategist

We are seeking a creative and knowledgeable Social Media Strategist with expertise in the automotive industry to oversee our dealership digital presence across all social media platforms. The incumbent will be responsible for content development, community management, campaign implementation, and increasing showroom visitation through targeted social media marketing strategies. This position requires on-site reporting at the dealership and close collaboration with the sales and marketing departments.

If you are passionate about digital marketing and have a knack for storytelling, we invite you to apply and contribute to our company's growth!

Key Responsibilities:

- Plan, create, and schedule all social media content across various social media platforms

- Film and edit short-form videos (Reels, TikToks, Walkarounds, etc.) 

- Photograph new vehicle inventory and dealership life

- Research and stay current on social media and automotive trends

- Track and report on social media performance metrics and audience engagement to optimize campaigns

- Respond to comments, messages, and inquiries in a timely and professional manner

- Collaborate with Director of Marketing to produce cohesive messaging

Posting Requirements:

Facebook: 1 - 2/week 

Instagram Feed: 1 - 2/week 

Instagram Story: 1/day

TikTok: 1/day

Requirements

Skills and Qualifications:

- Proven experience in social media management and strategy development

- Strong understanding of social media platforms, tools, and analytics

- Excellent written and verbal communication skills

- Creative mindset with the ability to generate innovative content ideas

- Ability to analyze data and adjust strategies accordingly

- Knowledge of digital marketing trends and best practices

Our company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected characteristic in accordance with applicable laws.

Skills Required

  • Proven experience in social media management and strategy development
  • Strong understanding of social media platforms, tools, and analytics
  • Excellent written and verbal communication skills
  • Creative mindset and ability to generate innovative content ideas
  • Ability to analyze data and adjust strategies accordingly
  • Knowledge of digital marketing trends and best practices
  • Bachelor’s degree in Marketing, Communications, or a related field

Feldman Automotive Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Feldman Automotive Group and has not been reviewed or approved by Feldman Automotive Group.

  • Healthcare Strength The package includes medical, dental, and vision through a major carrier, plus life, disability, and supplemental coverages. The overall health offering is often characterized as robust for a dealership group.
  • Strong & Reliable Incentives Performance-based pay in sales and finance can deliver strong earnings in stronger months. Upside is highlighted where commissions and bonuses are central to the role.
  • Career-Linked Recognition & Rewards Recognition programs and mobility across multiple locations are emphasized. These elements reinforce performance and provide visible acknowledgment.

Feldman Automotive Group Insights

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The Company
HQ: New Hudson, MI
Year Founded: 1996

What We Do

Feldman Automotive Group is a dealership group that offers new and used vehicles and automotive repair services, operating 21 car and Airstream dealerships with 14 car brands.

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