Social Media Strategist (Hybrid)

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Position Summary:

As a member of the Public Relations team within Corporate Communications, the Social Media Strategist will be responsible for developing and managing the Illumina corporate (organic) social media program and coordinating across the communications and marketing functions to optimize our strategic impact.

This role requires experience leading social media strategy and a detailed understanding of best practices, tools, analytics and social technology as well as all native, global platforms (X, LinkedIn, Facebook, Instagram, YouTube, TikTok, WeChat, and beyond).

The candidate must demonstrate a clear ability to develop overall strategy, tactics and campaigns that support overall PR and business goals and lead to earned media, audience growth, owned engagement, acquisition, reach, and more. A deep understanding of company voice, tone, brand style and creative are critical, and the candidate will need to maintain clear understanding and familiarity with the company, competitors, PR priorities, our corporate narrative and brand, and the overall genomics landscape.

*This person must reside in San Diego and commute to our La Jolla HQ on an as needed basis. Illumina offers hybrid work arrangements.

Key Responsibilities:

• Lead for Illumina’s social media program for the corporate (organic) social media channels, including working with two team members and an agency partner who together plan, coordinate and schedule social media posts and monitor and respond to comments, questions, and other engagement opportunities in social media.
• Reporting to the Director, Public Relations, collaborate closely with the PR and communications function, including social media specialists within the team
• Align with corporate priorities in social media, working directly with key internal stakeholders to build out social media strategies
• With the team, engage with customers and the broader Illumina community in social media and respond to/escalate comments and requests
• Solidify and regulate Illumina’s brand voice on social media, including ensuring content excellence
• Work with cross-functional teams to maintain the corporate social media editorial calendar
• Keep an eye on the pulse of the media landscape and the activities of key opinion leaders (KOLs) to identify and surface reactive opportunities on social media
• Analyze web traffic, brand sentiment and relevant social platform metrics
• Relay community feedback to Corporate Communications leadership and relevant internal stakeholders; elevate issues as needed
• Foster strong relationships between Illumina and customers, media, and other KOLs in social media
• Liaise with other Illumina functions – including marketing, internal communications, corporate social responsibility, and global regions – to drive content and strategy alignment with talent, employee, and marketing initiatives and product and service developments. Collaborate with Brand team to ensure brand consistency.
• Build ongoing awareness of the latest social media strategies and tactics through industry organizations and relevant development opportunities
• Align with key stakeholders to identify success metrics for social media campaigns

Requirements:

• At least seven (7) years of experience in managing global social media communities and driving engaging programs on multiple channels, with experience in life sciences, biotech, and/or a highly regulated environment preferred
• Experience managing agency partner relationships
• Strong writing skills – especially for social media platforms
• Ability to identify, track, interpret and report relevant social media metrics and present them to colleagues at all levels
• Clear and proactive communicator with ability to manage the needs of multiple stakeholders, including C-Suite
• Precise attention to detail
• Highly collaborative approach
• Analytical mindset with proficiency in marketing and metrics
• Strategic thinker and proactive problem solver
• Ability to thrive in a dynamic and agile environment

#LI-HYBRID

The estimated base salary range for the Social Media Strategist (Hybrid) role based in the United States of America is: $126,800 - $190,200. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. If you require accommodation to complete the application or interview process, please contact [email protected]. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.