Social Media Specialist

Posted 4 Days Ago
San Diego, CA
In-Office
30-35
Entry level
Healthtech • HR Tech
The Role
As a Social Media Specialist, you will manage content strategy, engage with audiences, and analyze performance across social media platforms, ensuring brand consistency and enhancing campaigns.
Summary Generated by Built In

Join Aya Healthcare, winner of multiple Top Workplace awards!

We’re looking for a creative, all-around social media pro to join our fast-moving marketing team. You’ll help shape content strategy, track what’s working and share insights that fuel campaigns and storytelling across brands. From clever captions to community engagement, you’ll make sure every post feels on-brand, timely and authentic. 

The ideal candidate is a self-starter with sharp writing skills, great attention to detail and a passion for fresh, creative ideas. Experience creating and managing LinkedIn content for multiple brands is a big plus. If you’re curious, collaborative and ready to grow, we’d love to hear from you. 

Who We Are: 

We’re a $10+ billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform.

At Aya, we’re obsessed with creating exceptional experiences for our clients, clinicians and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you’ll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally.

Responsibilities: 

  • Monitor and respond to DMs, comments, and tagged content across social channels
  • Engage with mentions, partner content and relevant conversations to build authentic connections
  • Surface user-generated content (UGC), customer feedback and cultural trends for the team
  • Collaborate with the appropriate department to address and escalate customer inquiries and concerns
  • Assist with content posting, scheduling, and calendar management across platforms
  • Align tone, voice, and engagement strategy for each brand
  • Conduct social listening, competitor analysis and performance reporting
  • Stay current on platform updates, algorithms, creators, memes and engagement best practices
  • Contribute ideas to shape campaigns, storytelling moments and brand initiatives
  • Monitor and translate cultural and internet trends into timely brand content
  • Write and edit copy that aligns with campaign goals, audience, and message
  • Provide regular reports and insights to stakeholders (weekly, monthly, quarterly)
  • Use analytics and creative problem-solving to recommend improvements to content, design or engagement tactics 

Required Qualifications:

  • Bachelor's degree in marketing, communications, or related field.  
  • Strong understanding of social media platforms, tools, and analytics.  
  • Excellent written and verbal communication skills.  
  • Ability to work in a fast-paced and dynamic environment. 
  • Proactive & Self-Starter: Ability to take initiative and work independently.  
  • Creative Mindset: Strong skills in content creation and a keen eye for engaging visuals and copy.  
  • Analytical Thinking: Proficient in Excel and capable of generating and interpreting social media reports.  
  • Strong Writing Skills: Excellent ability to write compelling and brand-aligned captions and posts.  
  • Relational Skills: Ability to build and maintain relationships with other departments and stakeholders. 

What We Offer: 

  • Free premium medical, dental, life and vision insurance 
  • Generous 401(k) match 
  • Aya also offers other benefits to those that are eligible and where required by applicable law, including reimbursements and discretionary bonuses 
  • Aya provides paid sick leave in accordance with all applicable state, federal, and local laws. Aya’s general sick leave policy is that employees accrue one hour of paid sick leave for every 30 hours worked. However, to the extent any provisions of the statement above conflict with any applicable paid sick leave laws, the applicable paid sick leave laws are controlling 
  • Celebrations! We hit our goals and reward ourselves.  
  • Company-sponsored virtual events, happy hours and team-building activities are always on the horizon — plus, you get a special treat on your birthday! 
  • Unlimited DTO — we believe in time off!  
  • Virtual yoga, meditation or boot camp classes offered daily 

Compensation: Aya reasonably anticipates the pay scale for this position to be $30.00 to $35.00 hourly, which equates to $62,400 to $72,800 annually.     

The pay scale for this position may vary if applicant possesses experience outside of what Aya reasonably anticipates for this position. Bonuses are subject to the role and your manager’s discretion. 

Aya is an Equal Opportunity Employer (EEO), including Disability / Vets, and welcomes all to apply. Please click here for our EEO policy. 

Top Skills

Excel
Social Media Platforms
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The Company
HQ: San Diego, CA
5,834 Employees
Year Founded: 2001

What We Do

Aya Healthcare creates exceptional experiences – for their clinicians, their corporate employees and the healthcare facilities they serve. For healthcare facilities, Aya delivers a robust suite of software and services to manage the procurement of contingent labor. Aya’s platform provides access to one of the largest sources of contract clinicians in the country which improves efficiency, increases quality and reduces costs for healthcare systems. For travel nurses, Aya delivers the best experience in the industry and allows access to the widest base of travel assignments in the United States.

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