Social Media Specialist I

Reposted 3 Days Ago
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Carlsbad, CA
In-Office
30-36
Junior
Fashion
The Role
The Social Media Specialist I engages with audiences, manages content publishing, and contributes to creative campaigns reflecting Vuori's brand. Responsibilities include monitoring social channels, coordinating with teams, and conducting performance reporting.
Summary Generated by Built In
Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

We’re looking for a Social Media Specialist I who’s passionate about both building community and creating content that connects. As part of our social team, you’ll help bring Vuori’s voice to life across platforms by engaging with our audience, supporting day-to-day publishing, and contributing creative ideas that reflect culture, trends, and our brand values. 

This role is ideal for someone eager to grow in social media, curious about what’s next in digital culture, and excited to make an impact through both community engagement and creative storytelling. 

What you'll get to do:

  • Monitor and respond to DMs and comments across social channels (primarily Instagram and TikTok) in Vuori’s voice 
  • Engage with tagged content, mentions, and relevant conversations to foster authentic connections 
  • Surface UGC, customer feedback, and cultural trends for the team 
  • Partner with Customer Service on Kustomer responses and escalate inquiries as needed 
  • Coordinate with Influencer, Athlete, and Retail Marketing teams to align on calendars and ensure coverage of key partners and events 
  • Assist with posting and scheduling content across channels  
  • Proactively engage with tagged and partner content to build visibility 
  • As needed, capture behind-the-scenes and lifestyle content during shoots, events, or retail activations 
  • Provide light editing of video and photo content for social (Stories + TikToks) 
  • Contribute creative ideas and trend-inspired concepts for future content 
  • Work closely with the Sr. Social Media Manager and Content team to align tone, voice, and engagement strategies 
  • Conduct regular competitor analysis, social listening, and performance reporting to share insights and opportunities with the team 
  • Stay current on platform best practices, emerging creators, memes, and engagement tactics 
  • Share ideas to help shape campaigns and storytelling moments 

Qualifications

Who you are: 

  • 1+ years of experience in a social media, content, or community role 
  • Strong written communication skills with a natural, approachable tone 
  • Familiarity with Instagram, TikTok, Facebook, and YouTube 
  • Passion for social media, content creation, and digital culture 
  • Detail-oriented and organized; able to manage multiple conversations and tasks at once 
  • Basic editing skills in tools such as Canva, CapCut, InShot, or Adobe Creative Suite a plus 

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

  • Health Insurance 
  • Savings and Retirement Plan  
  • Employee Assistance Program 
  • Generous Vuori Discount & Industry Perks 
  • Paid Time Off  
  • Wellness & Fitness benefits  

The hourly range for this role is $30/hr - $36/hr. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.

Top Skills

Adobe Creative Suite
Canva
Capcut
Facebook
Inshot
Instagram
Tiktok
Youtube
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The Company
HQ: Carlsbad, CA
424 Employees
Year Founded: 2015

What We Do

Vuori is built to move and sweat in, yet designed with a West Coast aesthetic that transitions effortlessly into everyday life. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel.

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