The Social Media Specialist supports the Social Media Manager(s) in the day-to-day execution of organic social strategy across Heartland Food Products Group brands. This is a hands-on, entry-to-mid level role focused on content scheduling, community engagement, social listening, and reporting support, with room to grow into greater ownership of strategy and campaigns over time.
This role is located at our Carmel, Indiana corporate office. The role is 100% in office.
Key Responsibilities- Schedule and publish approved content across Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube, and Threads.
- Support daily community management: responding to comments and messages, flagging issues, and escalating as needed.
- Monitor social trends and conduct ongoing social listening; surface relevant trends and conversations to the Social Media Manager(s) and marketing peers.
- Assist with copywriting and caption drafting for organic content.
- Support creative asset organization, reviews, and tagging for use across brands.
- Help coordinate creator and Brand Ambassador program logistics (outreach, gifting tracking, content collection).
- Pull and organize weekly/monthly analytics data to support reporting.
- Assist with campaign planning logistics, content calendars, and asset tracking.
- Support real-time or event-based social coverage as needed (e.g., sponsorship activations).
- Respond to internal content and asset requests from brand and cross-functional teams.
- Maintain organized documentation of workflows, brand guidelines, and reporting templates to support cross-brand consistency.
- 0-2 years of experience in social media, marketing, or communications (internship experience welcome).
- Bachelor’s degree in Marketing, Communications, or related field,
- Familiarity with major social platforms and native scheduling/analytics tools.
- Strong writing skills and attention to detail.
- Comfortable juggling multiple brands and tasks with good organizational habits.
- Interest in growing into a social media strategy or management role.
Skills Required
- 0-2 years of experience in social media, marketing, or communications
- Bachelor's degree in Marketing, Communications, or a related field
- Familiarity with major social media platforms and native scheduling and analytics tools
- Strong writing skills and attention to detail
- Ability to manage multiple brands and tasks with strong organizational habits
- Interest in developing into a social media strategy or management role
What We Do
Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, we make coffee, tea and water taste better. Our portfolio includes a variety of branded, licensed and private label products within multiple categories. We also provide strategic co-manufactured partnerships with many category leaders. On the branded side of the business, we manufacture and market SPLENDA®, the #1 brand in the low-calorie sweetener (LCS) category and the most recognizable in the world. And we’re leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee, our 100% authentic cold brew handcrafted in small batches. In addition, we are the leading provider of private label sweeteners and liquid water enhancers in the U.S. Our products are distributed throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. We employ over 1,200 people worldwide.
