Social Media Senior Manager

We are looking for an experienced, innovative, and self-motivated Social Media Senior Manager to drive the social media strategy and digital media programs for Vonage. This role will play a critical part in driving leads, and support pipeline growth, enhancing brand awareness and through leverage best practices across digital media tactics. You will collaborate with cross-functional teams to manage all aspects of social media, and integrated campaigns ensuring alignment with our business goals. 

While this role does not include managing a team, you will work closely with an external agency on paid social campaigns and coordinate efforts with internal teams such as Brand, Content and the Business Units.

• Develop and lead the global paid social strategy, ensuring alignment with overall business objectives and marketing goals.
• Optimize paid social campaigns to drive engagement, unique visitors (UVs), and conversions across key platforms.
• Leverage audience segmentation, intent data, and A/B testing to refine messaging, targeting strategies, and improve campaign performance.
• Support the execution of end-to-end ABM campaigns, collaborating closely with the demand generation team and business units.
• Contribute to broader digital efforts, including programmatic display and content syndication, to amplify reach and impact.
• Analyze campaign performance and provide actionable insights, driving continual improvement and maximizing ROI.
• Stay ahead of digital marketing trends, testing new tactics, ad formats, and creative strategies to foster innovation and maintain competitive edge.

Required:

• Experience: 7+ years of experience in social media management and digital media, or demand generation with a proven track record in driving organic social growth and engagement on a global scale.
• Strong knowledge of ABM best practices and experience executing targeted account based campaigns.
• Proficiency in ad platforms, digital media platforms, ABM tools, analytics tools and reporting dashboards (Google Analytics, LinkedIn Campaign Manager, 6Sense / Demandbase, Tableau, etc…).
• Analytical Abilities: Data-driven approach with the ability to translate metrics into actionable insights. Experience with social media analytics tools is required.
• Strategic Mindset: Ability to develop creative strategies that connect with diverse global audiences and align with business objectives.
• Creative Skills: Strong eye for content creation, storytelling, and community building. Proficiency in social media tools and platforms is a must.
• Strong Communication: Excellent written and verbal communication skills with the ability to craft compelling and brand-aligned copy for social media.

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Additional benefits and perks will be shared and discussed with you by the recruiter during the interview process