Social Media Manager

In 2024, AirDNA acquired Uplisting, a powerful property management software that helps hosts and operators manage listings across Airbnb, Vrbo, and other platforms. With features like channel management, automated messaging, dynamic pricing, task coordination, and financial reporting, Uplisting expands our mission to support every stage of the short-term rental journey — from investment to operations.

We’re a curious, driven, and kind group of humans who genuinely love what we do. Our values — Happy, Hungry, Honest — guide how we show up for our customers and for each other.

Want to see what that looks like in action? You’ll get a feel once you meet us.

We welcome applicants from all backgrounds and encourage you to apply even if you don’t check every box. Passion, potential, and perspective matter here.

Here's what you'll get to do:

• Organic Social Strategy
• Own AirDNA’s presence across LinkedIn, Instagram, TikTok, X, and YouTube with channel-specific follower, impression, engagement, and conversion targets.
• Turn AirDNA’s proprietary data into social-native formats that travel beyond our existing audience: market rankings, supply trends, revenue benchmarks.
• Build a measurement system that ties social activity to traffic, sign-ups, and pipeline, and own the monthly report that presents those results to leadership. No vanity metrics.
• Partner with the Paid team to ensure organic and paid social reinforce the same narrative and boost the top-performing organic creative.
YouTube as an Acquisition Channel
• Own YouTube content strategy in partnership with Content, Creative, and PMM: defining formats, cadence, and what earns the click.
• Treat YouTube as an acquisition channel with measurable conversion to product sign-ups, not a video archive.
• Manage freelance video production and editing to ensure on-time, on-brand delivery.
• Use AI tooling to compress production cycles and multiply output volume.
STR Data Lab Podcast Growth
• Own the quarterly podcast content calendar in partnership with the host, aligned to ICP needs, SEO priorities, and industry trends.
• Source and prep guests whose own audiences create compounding distribution back to AirDNA.
• Turn every episode into a full distributable asset set: clips, quote cards, LinkedIn posts, YouTube uploads, newsletter blurbs.
• Drive listener growth quarter-on-quarter against a baseline set in the first 30 days.
Executive Thought Leadership
• Own the thought leadership strategy for the CEO: ghostwriting LinkedIn posts, advising on content angles, and building a consistent public voice rooted in his background and vision for the STR space.
• Support the Chief Economist with distribution strategy and content guidance to systematize and scale his existing audience momentum.
• Identify two to three additional internal voices in the first 90 days and build a lightweight program around them. Brief and iterate with executives weekly.
• Build an employee advocacy infrastructure that makes it easy for AirDNA employees to share, engage, and act as brand ambassadors.
Creator and Influencer Amplification
• Partner with the Community Lead to amplify top-performing creators through organic social and white-labeled boosting.
• Build and maintain a measurement layer showing which creators and campaigns drive traffic and sign-ups.
• Keep top partners engaged, informed, and active without it becoming a full-time relationship management job.

Here's what you'll need to be successful:

• Native-level fluency in English required, both verbal and written.
• 6+ years running organic social for a B2B SaaS, B2C, PLG, or media brand, with a track record of growing channels. Owned results you can point to, not just team contributions. Experience in the STR industry or data companies is a strong plus.
• AI is your default, not a party trick. You use tools like Claude, Descript, ElevenLabs, and Figma Make to move faster, produce more, and do things a traditional workflow couldn’t.
• You understand YouTube as a media product: titles, thumbnails, hooks, retention, CTAs, search optimization. You know why a video underperforms before the data tells you.
• A strong creative eye and enough hands-on production skills to move fast when needed. You can throw together a solid asset in Canva, direct a designer with a clear brief, and know the difference between the two situations.
• You understand podcast distribution beyond hitting publish. Whether you’ve owned a show, produced one, or run growth for one, you know how to build an audience, source guests who bring their own, and turn every episode into a content engine.
• Creator and influencer experience: building briefs, amplifying top-performing content, and managing relationships without it becoming overhead.
• You’ve ghostwritten for a named executive or founder and can walk through exactly how you did it: how you captured their voice, managed feedback, and kept it confidential.
• You’ve owned and managed budget independently: creative fees, production spend, and tools. Comfortable making trade-off decisions without upward approval on every line item.
• You measure your work by what it drives, not what it reaches. You can build a reporting framework from scratch, and you know how to tell the difference between a channel that’s growing and one that just looks like it is.
• You’re excited by the B2B/SaaS/tech space. You understand data-driven brands and prosumer audiences, and you have a feel for what resonates with operators, investors, and hosts.

Here's what you can expect from us:

• OTE range 45,000 - 50,000 EUR annually
• Indefinite contract
• 36 holidays per year
• Hybrid work model
• Continuing education stipend
• 150 EUR to spend with Cobee card available monthly for public transport, daycare, pension plan, restaurants and health insurance
• Health insurance with AXA (Vision + Dental included)
• Language lessons with Preply (French-Italian-Spanish-Catalan)
• Individual growth plan to progress in the role
• Standard working hours from 11 am to 7 pm
• A fun and sunny office with big terraces
• Talented international team and a vibrant work environment
• Team building events
• Dog friendly office!

Hiring Process:

• First stage: Virtual interview with the People Team at AirDNA (Online-30min)
• Second stage: Meet the Hiring Manager + Peer (Online-45min)
• Third stage: Case Study
• Fourth stage: Deep dive with CEO and/or Chief Economist, SVP of Analytics (30min)
• Final stage: Office tour + onsite catch up (50min)
• Post-offer / Pre-employment: Reference and employment verification check
 
• Ideal start date: Q3