Social Media Manager

Posted 5 Days Ago
Be an Early Applicant
3 Locations
In-Office
Mid level
Automotive • Financial Services
The Role
The Social Media Manager will develop and execute social media strategies, oversee corporate accounts, and analyze performance metrics. Responsibilities include supporting brand launches and managing corporate website content.
Summary Generated by Built In

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

Main responsibilities  

Social media Strategy & implementation

  • In collaboration with Communications and Marketing teams:
    • Contribute to the global social media strategy for Ayvens Group
    • Prepare and execute global social media plan and editorial calendar
    • Produce innovative social media content and materials
    • Manage organic posts and corporate paid campaigns to build online community coordinating with business segment marketeers
  • Centralize and oversee corporate social network accounts management
  • Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs)
  • Carry out Group social media reputation monitoring & analyze campaign and engagement data for Holding and entities
  • Monitor the competitive environment
  • Report annual social media accounts and managers to SG COMM and relay for SG COMM (Digital Dept)
  • Help coordinate employee advocacy (training, content publishing and support) and recruitment initiatives
  • Apply social media policies and carry out internal controls
  • Help contribute to crisis communications – monitoring and recommendations

Social Media support and animation for countries

  • Coordinate and support countries in their social media strategy for their brand launch
  • Animate with entities a social media community and provide community feedback to the management and stakeholders
  • Coordinate and manage 2Emotion video creation tool, licenses, training and templates with countries
  • Manage Sprinkler Platform and support countries in their implementation and facilitate best practices through community training sessions

Corporate website management

  • Coordinate and manage corporate web site content and branding, regularly communicating content such as financial performance, company news, service offerings and thought leadership
  • Liaise with Ayvens Digital to support and develop the corporate website
  • Monthly analysis of internet KPIs dashboard to monitor website

Required profile

  • Higher education with a specialization in web marketing or communication,
  • At least 5 years' experience in social networking and content creation in an agency or with an advertiser
  • Experience of crisis communication and knowledge of monitoring tools
  • Good writing skills in French and English
  • Strong interest in digital technology and new trends
  • Curiosity, adaptability, responsiveness, rigour and organization
  • Enthusiasm for teamwork and collaboration

Why Ayvens?  

With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.

*ALD Automotive | LeasePlan are rebranding to Ayvens across all 42 countries by 2025.

Top Skills

2Emotion Video Creation Tool
Sprinkler Platform
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The Company
Dublin, Dublin
7,435 Employees

What We Do

Born from the acquisition of LeasePlan by ALD Automotive, part of the Societe Generale group, Ayvens is the leading global sustainable mobility player committed to making life and business flow better.

By bringing together complementary capabilities and expertise built over decades, our legacy companies saw an opportunity to reimagine mobility as we know it, providing full-service leasing, flexible subscription services, fleet management and multi-mobility solutions to large international corporates, SMEs, professionals and private individuals.

With more than 14,500 employees across 42 countries, 3.4 million vehicles and the world’s largest multi-brand EV fleet, we’re leveraging our unique position to lead the way to net zero and spearhead the digital transformation of the mobility sector.

Ayvens. Better with every move.

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