Senior Partner Marketing Manager

The job in short

We are looking for an Enterprise marketing rockstar to create and manage the demand generation and (ABM) campaign strategy and execution with our leading ecosystem partners (Cloud - Microsoft Azure, Lean Core partners, and Advisory/Consulting partners). 

As Enterprise Alliance Marketing Manager, you will cultivate, maintain and build upon excellent partner relationships, and lead a pivotal role with Backbase’s internal teams to align on strategy and execute global and regional ABM campaigns. You will track success metrics to create better future plans to influence partner-driven pipeline growth. Scaling up global ABM adoption plays a key part in this role to ensure our strategic accounts are engaged through bespoke content and programs. 

Meet the job

• You work alongside the Growth Marketing, Partner Sales, Product Marketing, and Field Marketing organizations to define and drive our joint Go-to-market strategy and campaign executions across all regions;
• You are passionate and experienced in liaising with Ecosystem partners to create, pursue, enable and execute a joint Go-to-market strategy through Account-based engagement plans for strategic accounts;
• You own, lead global Account-based marketing campaigns (campaign-in-a-box), and support field marketing teams on adoption and scaling up integrated campaigns in the region;
• You set up funnel metrics and diligently track and report end-to-end campaign performance (in collab with growth team);
• You actively build and manage relationships with the global ecosystem partners to ensure we are grasping and expanding the growth initiatives (you do this by setting goals and partnering closely with various activation channels); 
• You take a proactive stand and secure partners commitments (including funding, content, joint events, etc.) to support strategic initiatives; 
• You manage the global campaign budget & MDF allocation;
• You become the “Subject Matter Expert” in the Backbase partner ecosystem (at both product and customers level)

How about you

• You have a solid understanding of Backbase values in the context of Enterprise (SaaS) selling; 
• You obtain excellent English speaking, writing, and presentation skills, as well as the ability to persuade, inspire and motivate others;
• You have 5+ years of experience in an alliance marketing/partner marketing role with hands-on experience in relationship building, campaign management, and field execution;\
• You have 2+ years of track record of working with major Cloud providers (Azure, AWS, GCP, Oracle Cloud) is a plus
• You are an experienced Account-based Marketing practitioner (ITSMA certified is a plus);
• You earned a Bachelor's Degree in Digital Marketing, Account-Based Marketing, Analytics, Agile way of working, or Project Management. Masters preferred; 
• You have a strong understanding of product marketing, brand marketing, and growth marketing functions with effective project management, enablement, and execution skills;
• You possess the ability to understand and communicate to technical and non-technical audiences (especially to senior management)
• You demonstrate success in highly collaborative partnerships with other marketing and cross-functional leaders
• You are creative, with a proven track of record in demonstrating creative spark as expressed in content, visual design, messaging, etc