Join a high-impact, global role where you'll own the end-to-end marketing strategy for our most strategic technology and services partners. This isn't traditional partner marketing—you'll be the architect, deeply embedding joint value propositions into our core Account-Based Marketing (ABM) programs to drive deal acceleration and pipeline growth.
Meet the jobYou will be the primary orchestrator, defining and executing how Backbase goes to market with key partners on a global scale. This is a highly independent role focused on moving fast, showing impact, and ensuring partner narratives are a crucial accelerator in our enterprise sales cycle, from messaging and content co-creation to cross-functional execution.
- Own the end-to-end Partner Marketing strategy for key strategic partners, ensuring full alignment across global and regional marketing teams.
- Deeply embed partner narratives into running ABM programs in collaboration with Field Marketing to accelerate priority deals.
- Co-define and articulate compelling joint value propositions with Product Marketing that highlight shared narratives and market differentiation.
- Act as the lead orchestrator across internal stakeholders (Alliances, Sales, Product) and external partner marketing teams for coordinated execution.
- Co-create foundational content with partners, ensuring it meets the needs of sales, demand generation, and ABM programs.
- Track and report on the performance of partner-influenced ABM programs to measure impact and inform future strategy.
We’re looking for a highly independent, collaborative marketing leader who has a strong bias for action and is energized by building a function without a playbook. Your experience in developing joint go-to-market motions with strategic partners and your deep understanding of enterprise ABM will be key to success. You should have an outcome-oriented mindset and be comfortable leveraging an AI-first approach to accelerate planning and execution.
- 7+ years of B2B marketing experience with a focus on developing joint GTM with strategic partners (e.g., GSIs, Advisories, Technology Resellers).
- Strong understanding of Account-Based Marketing (ABM) and how partner value influences complex enterprise deals.
- Proven ability to work independently and lead cross-functional, global projects without heavy operational support.
- Experience in content curation and storytelling, able to package complex value propositions into clean, compelling narratives.
- Experience working closely with Product Marketing and Field Marketing and a clear understanding of building value-led partner narratives.
- A hands-on attitude, high ownership, and fluency in English (written and spoken).
Top Skills
What We Do
Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business. More than 120 financials around the world have standardized on the Backbase omni-channel banking platform to streamline their digital sales and self-service operations across all digital touchpoints. Our customer base includes ABN AMRO, Bank ABC, Barclays, BPI, CheBanca!, Citizens Lightstream, Credit Suisse, Fidelity, HDFC, IDFC, KeyBank, Ila Bank, Me Bank, Navy Federal, PostFinance, RBC, RBS, Standard Bank, Societe Generale, Truist, U Bank and Westpac.
Industry analysts Celent, Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking and Ovum nominates Backbase as the market leading provider of next-generation digital channel banking platforms.
Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in Boisse, Cardiff, Dubai, Kraków, Mexico City, New York, Toronto, Singapore, Sydney and Tokyo.
