Splash Into Your Next Role
SKYLAKE Adventures is a year-round destination in Sheridan, Indiana, where guests design their own adventure in every season. From relaxing by the crystal-clear lagoon and enjoying thrilling water attractions to navigating the SkyTrails ropes course and racing down snow tubing hills, SKYLAKE offers unforgettable ways to explore, play, and connect year-round, all within a stunning natural setting.
We’re looking for a collaborative, results-driven content creator who takes ownership, exercises sound judgment, and is passionate about creating engaging brand stories that drive awareness, strengthen community connections, and inspire guests to experience SKYLAKE Adventures.
Snapshot
As Social Media Manager, you’ll lead SKYLAKE’s social media presence through engaging content, thoughtful storytelling, and active community management. You’ll create original photos, graphics, videos, and written content tailored to each platform while managing content calendars, monitoring trends, and engaging with guests and followers. From capturing real-time moments throughout the park to analyzing performance and identifying opportunities for growth, your creativity, initiative, and understanding of social media will help strengthen the SKYLAKE brand, grow our audience, and inspire guests to experience their own adventure.
What You’ll Be Doing
Own and manage SKYLAKE’s social media strategy and channels, including content planning, publishing, monitoring, and community engagement.
Create original, brand-aligned photography, graphics, videos, and written content tailored to each platform and audience.
Develop and maintain a content calendar that supports seasonal offerings, events, promotions, campaigns, and business priorities.
Proactively identify and capture content opportunities throughout the park, including real-time moments and guest experiences.
Monitor social media trends, platform updates, and audience behaviors to recommend and test new content approaches.
Track channel growth, engagement, brand sentiment, and content performance, using insights to continuously improve social media strategy.
Collaborate with the Director of Marketing and internal teams to support events, partnerships, paid social initiatives, and other communication priorities.
Perform other duties as assigned to support the continued growth and success of SKYLAKE Adventures.
What Makes You Fit
At least 1 year of experience managing social media accounts for an organization, business, or brand
Hands-on content creation experience with a portfolio of original images, graphics, videos, campaigns, or other relevant work
Proficiency with Adobe Creative Suite or a comparable professional creative platform
Experience using social media publishing and analytics tools, such as Meta Business Suite, Sprout Social, or similar platforms
Strong understanding of how content, messaging, tone, and format should differ across social media platforms and audiences
Awareness of current social media trends and the judgment to identify opportunities that align with the SKYLAKE brand
Proactive, self-directed approach with strong writing, visual storytelling, organization, and communication skills
Flexibility to work outside traditional office hours, including occasional evenings, weekends, holidays, and special events, based on business needs
Why You’ll Love Working Here
Be part of a brand-new, one-of-a-kind adventure destination
Help shape SKYLAKE’s social media presence and bring the brand to life through original content
Creative, high-energy, and collaborative culture where new ideas and initiative are valued
Competitive salary with medical, dental, and vision insurance options
Retirement savings, paid vacation, and company-recognized holidays
Opportunities for professional growth, plus discounts on food, beverages, and retail items
A dynamic, hands-on environment where your creativity can make a visible impact
This position is classified as exempt in accordance with applicable wage and hour laws Employment with SKYLAKE Adventures is at will. SKYLAKE Adventures is an Equal Opportunity Employer committed to fostering an inclusive and respectful workplace. This role involves working across a dynamic park environment and may require time outdoors in varying weather conditions and around water-based attractions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. Employment may be contingent upon background checks and verification of work authorization.
Skills Required
- At least 1 year of experience managing social media accounts for an organization, business, or brand
- Hands-on content creation experience with a portfolio of original images, graphics, videos, campaigns, or other relevant work
- Proficiency with Adobe Creative Suite or a comparable professional creative platform
- Experience using social media publishing and analytics tools such as Meta Business Suite, Sprout Social, or similar platforms
- Strong understanding of how content, messaging, tone, and format should differ across social media platforms and audiences
- Awareness of current social media trends and judgment to identify opportunities aligned with the brand
- Strong writing, visual storytelling, organization, and communication skills
- Proactive and self-directed approach
- Flexibility to work occasional evenings, weekends, holidays, and special events
What We Do
SKYLAKE Adventures is a large-scale, nature-based adventure park located in Sheridan, Indiana. It serves as a Midwest destination featuring white sand beaches, floating inflatable obstacle courses, and various water-based attractions designed for families, friends, and thrill-seekers, offering an immersive, year-round experience within a stunning outdoor environment.
