The Role
Own ShopOS’s end-to-end social media strategy across LinkedIn, Twitter/X, Instagram, YouTube, and other channels. Create and schedule posts, threads, memes, videos, and live content; build community; collaborate with founders and cross-functional teams; support launches and campaigns; monitor analytics; and optimize engagement and growth. The role requires strong, witty writing, trend awareness, portfolio evidence, organizational skills, and comfort experimenting in a fast-moving AI and ecommerce startup.
Summary Generated by Built In
About the Company
Join the Rocketship
We’re building ShopOS — AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Scapic & Polygon Labs, and we’re backed by Binny Bansal. This isn’t just another start-up — it’s a front-row seat to the next big shift in ecommerce.
Watch: What is ShopOS (from the founders’ lens - Click here)
About the Role
We’re looking for a Social Media Manager who can craft, drive, and grow ShopOS’s digital presence across platforms like LinkedIn, Twitter/X, Instagram, YouTube, and more. You’ll be the voice of our brand online—curating stories, sparking conversations, and building a community of AI, tech, and eCommerce enthusiasts.
You’ll work closely with the founders, product marketing, design, and content teams to turn the work we’re doing into stories worth sharing—and ensure those stories reach the right people at the right time.
What You’ll Own
- Own and manage the end-to-end social media strategy across channels (LinkedIn, Twitter/X, Instagram, YouTube, etc.)
- Plan, write, and schedule engaging content that builds brand, educates users, and drives growth
- Craft content across formats— posts, threads, memes, carousels, reels, short videos, and live sessions
- Collaborate with product, design, and content teams to turn complex ideas into shareable stories
- Track performance, measure engagement, and optimize based on insights and analytics
- Build and engage with a community of followers— respond to comments, DMs, and join relevant conversations
- Stay on top of trends in tech, eCommerce, AI, and digital media—and shape our voice accordingly
- Work on high-visibility campaigns for product launches, events, partnerships, and hiring
- Build a distinct voice and personality for ShopOS on every platform
What We’re Looking For
- 3–5 years of experience in social media or content marketing roles
- Strong written communication skills with a knack for crisp, witty, insightful copy
- Portfolio or profile showcasing social accounts you've managed or grown
- Familiarity with the tone and pace of platforms like LinkedIn, Twitter/X, Instagram, and YouTube
- Understanding of performance metrics (engagement rates, impressions, growth) and tools (Later, Buffer, Notion, Figma, Canva, etc.)
- Proficiency in working cross-functionally with marketing, design, and product teams
- Excellent organizational skills and ability to handle multiple campaigns at once
- Creativity and hustle—comfortable experimenting with new formats and memes
Bonus Points
- Experience building a B2B or SaaS brand on social media
- Familiarity with AI, commerce, startups, or emerging tech narratives
- Personal following or viral posts in your own network
- Experience with influencer marketing or UGC
- Prior exposure to startup culture and 0→1 storytelling
You’ll Thrive If You Are…
- A natural storyteller who knows how to turn product updates into content gold
- Plugged into internet and culture trends, especially in tech and startup ecosystems
- Self-driven, curious, and comfortable figuring things out in a fast-moving environment
- Someone who lives on social media and enjoys experimenting with new formats
- Collaborative, clear communicator, and can write with wit and style
Our Values
- Extreme ownership and bias for action
- Honest, high-velocity communication
- Respect for craft and obsession with users
- Fast, scrappy iteration over perfection
- Low ego, high empathy, radical candor
What We Offer
- Competitive salary
- Health & wellness benefits
- Work from our vibrant Bangalore (HSR Layout)
- Freedom to experiment, create, and shape the voice of a new category
- Access to the founding team and real-time exposure to what it’s like building from 0 to 1
- A front-row seat to the intersection of Gen AI, eCommerce, and brand building
Location
We're hiring in Bangalore - HSR
💡 Why Join Us?
- Work on cutting-edge AI products redefining commerce.
- Build with founders who’ve done this before.
- Be part of a high-growth, high-impact journey.
Skills Required
- 3-5 years of experience in social media or content marketing roles
- Strong written communication skills and ability to write crisp, witty, insightful copy
- Portfolio or profile showcasing social accounts managed or grown
- Familiarity with LinkedIn, Twitter/X, Instagram, and YouTube
- Understanding of performance metrics including engagement rates, impressions, and growth
- Familiarity with Later, Buffer, Notion, Figma, Canva, or similar tools
- Experience working cross-functionally with marketing, design, and product teams
- Excellent organizational skills and ability to manage multiple campaigns simultaneously
- Creativity and willingness to experiment with new formats and memes
- Experience building a B2B or SaaS brand on social media
- Familiarity with AI, commerce, startups, or emerging technology narratives
- Personal following or viral posts
- Experience with influencer marketing or user-generated content
- Prior startup experience and 0-to-1 storytelling exposure
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The Company
What We Do
ShopOS is an AI-native creative content operating system for modern ecommerce and direct-to-consumer brands. It combines AI agents with human experts to help brands create, manage, market, and sell more effectively. Its platform supports product-display pages, catalogs, social-media content, advertisements, product imagery, videos, copy, and other commerce assets, while enabling intelligent personalization and streamlined brand operations across sales and marketing channels.
