Manager - Social Media

About InMobi

InMobi is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses, including independently operated consumer platform Glance, InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., an associate of InMobi Technology Services Pte. Ltd.

The InMobi Group

The InMobi Group is the umbrella under which this ecosystem of businesses comes together. It spans:

• Consumer brands: Glance, an intelligent shopping agent, and 1Weather, a hyperlocal weather application.
• Enterprise platforms: InMobi Advertising, which provides media buyers and owners with the tools, data, and expertise to grow their business on mobile and beyond.

Each business serves its own audiences and has its own identity. At group level, InMobi is the common thread: the company, the technology, and the point of view behind them. This role owns how that group is presented and understood.

Role Overview

The Social Media Manager & Community is a global, group-level position based in Bengaluru, reporting to the Global Head of Corporate Marketing. "Group level" means the role represents the InMobi Group as a whole, rather than any single business. It is responsible for social media and community across the group's ecosystem of businesses and all regions, and for building and maintaining a single, credible group narrative.

The role is primarily B2B in focus. Its purpose is to shape how the InMobi Group is perceived by the audiences that matter most to its long-term standing: prospective talent, investors, the technology community, and industry thought leaders. Consumer-facing work from Glance and 1Weather supports this objective by demonstrating scale and innovation.

The incumbent will lead the social and community team and work across teams around the world, including leadership, engineering, product, design, talent, and regional and business marketing functions. The role carries ownership of the work from the first idea to the last outcome, including the group narrative, the growth of the group's social handles, and the team that delivers them.

Target Audiences

• Talent: experienced professionals, engineers, and early-career candidates considering InMobi.
• Investors and the financial community: stakeholders who assess InMobi's strategy, leadership, and long-term potential.
• Technology community: engineers, data scientists, and product leaders who follow the work of leading technology teams.
• Industry thought leaders: analysts, journalists, and influential voices who shape perception of the category.

Key Responsibilities

Group Strategy and Narrative

• Define and govern the InMobi Group's brand voice across platforms and regions, ensuring consistency across its businesses and across corporate, culture, and community storytelling.
• Develop recurring narratives that establish InMobi as a credible, AI-led technology company.
• Set the global social media strategy and roadmap in alignment with business, talent, and brand priorities.

Platform Ownership and Growth

• Define the role, audience, and content approach for each platform, including LinkedIn, X, YouTube, and Instagram.
• Establish LinkedIn as InMobi's primary global channel for thought leadership, innovation, leadership visibility, and employer brand.
• Build a long-form video programme covering engineering insights and leadership perspectives.
• Maintain a credible presence around industry events and conversations.
• Drive measurable growth in followers, reach, engagement, and community health across all handles.

Thought Leadership and Influence

• Partner with senior leaders and subject-matter experts to build their presence in relevant industry conversations. Thought leadership needs to be built across all handles, not on a single platform.
• Identify and develop internal voices across engineering, product, and business functions and across regions, using a defined framework for selection and support.

Community and Employee Advocacy

• Grow Encore, InMobi's engineering community, through content, events, and thought leadership.
• Establish structured advocacy programmes that enable employees to represent the company credibly.

Global Collaboration

• Work with regional, business, talent, and engineering teams across the world to maintain a consistent group presence while reflecting local relevance.
• Coordinate content, campaigns, and events across time zones and markets.

Team Leadership

• Lead and develop a team of content creators, designers, and video storytellers.
• Set priorities, workflows, and quality standards for the team.
• Manage agency and creator partnerships.

Innovation and Experimentation

• Evaluate and pilot new formats, platforms, creator collaborations, and AI-enabled tools.

Measurement and Reporting

• Define KPIs across reach, engagement, community growth, brand sentiment, and employer brand impact.
• Use analytics and social listening to refine strategy and report to senior leadership.

Qualifications and Experience

• 8+ years of experience in social media, content, or brand communications within technology, media, or high-growth environments, including at least 3 years in a team leadership role.
• Strong B2B experience, preferably in technology, SaaS, adtech, or martech, with a record of building influence among professional and technical audiences.
• Demonstrated success in growing social media handles, with measurable results in followers, reach, and engagement.
• Excellent writing and editorial skills, with a clear, intelligent, and credible voice.
• Experience in video and visual storytelling.
• Experience working with stakeholders across regions and time zones, including senior leadership.
• Strategic thinking combined with strong execution.
• Experience managing agencies and creators.
• Curiosity, courage, initiative, and accountability: the ability to act without waiting for perfect conditions and to learn quickly when an attempt does not succeed.

Candidate Profile

InMobi is suited to builders and challengers who are comfortable with ambiguity and who prefer to draw the map rather than wait for one.

What InMobi Offers

• Yours to build: Ambitious, unfinished problems at a scale most companies cannot offer, with the trust to make decisions rather than wait for a brief.
• Shape what's next: Real authority over decisions, regardless of designation or years of experience.
• Steadfast support: Responsibility that often arrives before a person feels ready for it, backed by support at every stage, in work and beyond.