Cityscope is looking for a talented Social Media Manager to take charge of publishing and audience building for various social platforms and help amplify it's presence online and offline.
Cityscope.media is a Regional Content and Experience platform delivering city based information and hyperlocal commerce. Our platform intends to bridge the gap between vast sources of information (and the information overload and clutter that comes with it) and regional developments that are highly underreported and underrepresented. We don’t just report information, we research, analyze, explain and curate it. We also co-create bookable experiences, workshops, activities and events with skilled locals. We intend to be your first friend in the city and a guide to the best a town has to offer. We also provide a way for local businesses, creators and freelancers to offer services and publish content. Imagine a clutter-free city based content + commerce platform where you can switch to the major cities around India and experience it like a local. Our mission is to ensure that high-value information about significant issues is accessible and is presented in a tone and context which citizens can understand and connect with.
You will find
City News Briefs, Byte sized regional information and updates, Citizen stories
Informative hyperlocal stories in visual formats
Bookable city experiences, workshops, activities and events co-created with local insiders
City Guides and resources enabling a citizen centric services marketplace
Key roles & responsibilities
● Work with creative and strategic teams in the conceptualization and creation of original
and dynamic content
● Ability to design and create content is a big big plus
● Schedule content and maintain social media calendar
● Keeping a lookout for social media trends we can participate in
● Help curate and schedule the newsletter
● Monitor social trends and proactively highlight opportunities for growth and engagement
● Partner with the content team to build, execute and maintain player messaging, content
engagement strategies and campaigns on Instagram, Facebook, Twitter and YouTube
● Build the analytics framework and help understand various engagement metrics
● Help to oversee the approval process for all campaigns, initiatives and assets
● Regular reporting to wider organization on current community trends, sentiment, and channel performance
● Work to ensure consistent and impactful campaign execution
Create compelling and innovative narratives and campaign messaging across digital media, video, mobile, and audio platforms that connect brands to customers in collaboration with creative directors.
Required Experience & Skills
● Ability to create short videos, gifs and other social media content is a big plus
● Experience with social media management tools
● Understanding the audience - platform - content fit
● Should know how to develop social media strategy
● Should know how to run FB & Insta Ads and Work on Media budget for Media spends
● You understand the holistic and dynamic landscape of social media channels, strategies, emerging platforms, and audiences.
● Independent creation and successful execution of community-focused marketing campaigns with one or more specific business goals (growth, engagement, retention, reactivation, revenue)
● Experience building brands on social media with a proven track record [Instagram, Facebook and Twitter (YouTube, Discord Reddit experience considered an asset)]
● Experience in moderating community discussions with large active communities,
including creation of style guides, tone, response strategies
● Effective time management and project management skills
● Excellent verbal and written communication skills
● A passion for digital media and information dispersal
● Bachelor’s Degree in Mass Media/communications and any digital media related field is a plus
What We Offer You
Complete ownership of Cityscope's social pages and an opportunity to build online presence of a promising brand from scratch
Competitive salary as per industry standards
Access to appropriate online portals and tools for your learning and growth
Please reach out to [email protected] with your resume, work portfolio and details of campaigns and accounts and brand you have managed and helped grow.
Skills Required
- Experience with social media management tools
- Understanding of audience, platform, and content fit
- Ability to develop social media strategy
- Experience running Facebook and Instagram ads and managing media budgets
- Understanding of social media channels, strategies, emerging platforms, and audiences
- Experience creating and executing community-focused marketing campaigns
- Experience building brands on social media with a proven track record
- Experience with Instagram, Facebook, and Twitter
- Experience moderating discussions in large active communities
- Excellent verbal and written communication skills
- Ability to create short videos, GIFs, and other social media content
- YouTube, Discord, or Reddit experience
- Effective time management and project management skills
- Passion for digital media and information dissemination
- Bachelor’s degree in mass media, communications, or a digital media-related field
What We Do
Cityscope is an India-focused hyperlocal platform that helps people discover and book local events, experiences, workshops, services, gigs and hidden gems across cities. It combines city guides, culture and local stories with listings for events, freelance opportunities and trusted local services, while positioning itself as an operating system for cities and a blend of hyperlocal content, commerce and community for people across India.
