What You’ll Do:
- Own Fi’s organic social strategy across Instagram, TikTok, and beyond—driving engagement, growth, and brand love at scale.
- Develop TikTok as a primary channel, crafting viral content and building a devoted following.
- Lead and scale our influencer marketing program—identifying, managing, and collaborating with key partners to amplify Fi’s reach.
- Oversee community engagement, making sure every comment, DM, and tag is an opportunity to turn followers into loyal fans.
- Analyze social performance, iterate on content strategies, and report on key metrics to optimize growth.
What You'll Bring:
- A deep understanding of social media trends, platform algorithms, and what makes content shareable.
- 4+ years of proven experience growing a brand’s organic social presence, with a strong focus on TikTok.
- Experience in influencer marketing—building and managing relationships that drive impact.
- A data-driven mindset, with the ability to translate insights into action.
- A sharp creative eye, strong copywriting skills, and the ability to produce compelling content.
- Passion for dogs (obviously) and excitement about building a category-defining brand.
Why You’ll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Top Skills
What We Do
Fi is rethinking the relationship between dogs and humans.
We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space.
Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
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