Description
Lead development and execution of CNSP’s Force-wide social media strategy. Produce and coordinate high-quality public-facing digital campaigns, advise Navy leaders and unit public affairs representatives, and use analytics to strengthen reach, engagement and message consistency.
Key Responsibilities· Develop and manage integrated social media strategies and campaign plans consistent with CNSP, Pacific Fleet and Navy communication priorities.
· Turn approved public affairs narratives into effective posts, captions, infographics, visual stories and short-form video concepts for approved platforms.
· Edit, proofread, fact-check and quality-control all draft social content for Navy editorial standards and OPSEC; present drafts to the PAO for final review and release approval.
· Provide authoritative social media guidance, including account establishment, verification, access recovery, platform security and troubleshooting, to afloat and ashore units and Unit Public Affairs Representatives (UPARs).
· Develop and deliver social media policy, digital safety, best-practice and OPSEC briefings for prospective commanding officers, executive officers and command leadership.
· Coordinate with Navy Mass Communication Specialists, Public Affairs Officers and the web/multimedia teams to capture field content and synchronize messaging.
· Analyze channel and campaign analytics, audiences, performance indicators and sentiment; provide recommendations and performance reporting.
· Maintain organized archives of approved social media assets, campaign records and version-controlled content.
Requirements
· Bachelor’s degree in a relevant field OR four (4) years of equivalent relevant professional experience.
· Demonstrated enterprise social media planning, editorial quality control, visual communication, public-facing content development and analytics capabilities.
· Ability to advise senior stakeholders, deliver formal training, manage competing campaigns and respond to rapid-turn deadlines.
· Strong understanding of social platform operations and disciplined handling of approval/OPSEC requirements.
· Secret Security Clearance required
Skills Required
- Bachelor's degree in a relevant field or four years of equivalent relevant professional experience
- Demonstrated enterprise social media planning, editorial quality control, visual communication, public-facing content development, and analytics capabilities
- Ability to advise senior stakeholders, deliver formal training, manage competing campaigns, and respond to rapid-turn deadlines
- Strong understanding of social platform operations and disciplined handling of approval and OPSEC requirements
- Secret security clearance
What We Do
TLN Worldwide Enterprises, Inc. (dba The Leading Niche) is a Washington, DC-based federal and commercial consulting firm that delivers machine-learning-powered data analytics, regulatory compliance, cybersecurity, and IT consulting. TLN supports mission-driven decision-making and process improvement for government agencies and commercial clients through data engineering, analytics, and advisory services.
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