Social Media Content Producer

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Centro, Maripí, Boyacá, COL
In-Office
Senior level
Healthtech
For the bumps, bruises and every curveball in between, go to Children's for that.
The Role
Create original social media content and campaigns, conduct interviews, write and publish stories, manage community and influencer relationships, update social playbook, collaborate across communications teams, analyze trends and campaign performance, and provide strategic counsel to advance brand messaging.
Summary Generated by Built In

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Work Shift

Day

Work Day(s)

Monday-Friday

Shift Start Time

9:00 AM

Shift End Time

5:00 PM

Worker Sub-Type

Regular

Children’s is one of the nation’s leading children’s hospitals. No matter the role, every member of our team is an essential part of our mission to make kids better today and healthier tomorrow. We’re committed to putting you first, and that commitment is at the heart of our company culture: People first. Children always. Find your next career opportunity and make a difference doing what you love at Children’s.

Job Description

Creates original content for distribution via Children’s Healthcare of Atlanta’s various communication channels. Works closely with Internal Communications, Public Relations, Creative, Marketing, and in-hospital teams to develop, refine, and share content. Serves as a brand journalist conceptualizing, planning, interviewing, writing, pitching, and publishing content. Establishes and manages the voice and structure of social media posts across channels. Uses the hub and spoke model to disseminate timely content to other communication channel owners and assists in reporting campaign and initiative results. Develops and manages community/influencer relationships so that key messages, information, and brand equity are distributed to multiple audiences via content and proactive outreach.

Experience

  • 5 years of experience in journalism, communications, public relations, marketing, corporate communications, or employee communications/relations

  • Experience in managing a content calendar and delegating content responsibilities

  • Demonstrated experience with public relations and marketing principles and how content fits into initiatives and campaigns

Preferred Qualifications

  • NA.

Education

  • Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or related field

Certification Summary

  • Valid Georgia driver’s license

Knowledge, Skills and Abilities

  • Ability to interview, write, edit, and tell engaging stories

  • Working knowledge of graphics, design, and photography

  • Superior customer service skills and ability to maintain a quality standard consistent with the goals of the organization

  • Must be able to function in a dynamic team environment

  • Must be able to work on multiple projects concurrently

  • Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook), WordPress, social networks, and online community-building

  • Must have personal transportation (automobile) in good working condition

  • Maintains knowledge of current trends and practices in content development, public relations, social media, and digital communications

Job Responsibilities

  • Generates story ideas, attends events, plan campaigns, prepares subjects and conducts interviews, writes, edits, and publishes (within same day when necessary).

  • Develops and facilitates relationships with key internal stakeholders to identify new content opportunities.

  • Maintains knowledge of current trends and practices in content development, public relations, social media, and digital communications.

  • Leads creation and adaptation of social media playbook to ensure consistency of social content with brand.

  • Facilitates discussion and plans among social media page managers to identify opportunities to co-brand and cross-promote content relevant to multiple audiences within the Children’s Healthcare of Atlanta brand.

  • Serves as page moderator for multiple social channels to address content needs and elevate potential issues.

  • Conducts ongoing social media and content audits to evaluate effectiveness, receptivity, and recall of current communication methods and takes appropriate action as necessary based on results.

Children’s Healthcare of Atlanta is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law.

Primary Location Address

1575 Northeast Expy NE

Job Family

Marketing/Communications

Skills Required

  • 7 years of experience in journalism, communications, public relations, marketing, corporate communications, or employee communications/relations
  • Experience managing a content calendar and delegating content responsibilities
  • Demonstrated experience with public relations and marketing principles and how content fits into initiatives and campaigns
  • Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or related field
  • Valid Georgia driver's license
  • Personal transportation (automobile) in good working condition
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook), WordPress, and social networks/online community-building
  • Ability to interview, write, edit, and tell engaging stories
  • Superior knowledge of graphics, design, and photography
  • Ability to manage multiple projects concurrently and function in a dynamic team environment

Children's Healthcare Of Atlanta Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Children's Healthcare Of Atlanta and has not been reviewed or approved by Children's Healthcare Of Atlanta.

  • Healthcare Strength Comprehensive medical, dental, and vision coverage is paired with on‑site or near‑site primary care, a 24/7 nurse line, Teladoc, and counseling resources. Wellness services such as fitness centers, classes, and biometric screenings reinforce access to care and preventive support.
  • Parental & Family Support Near‑site child care, a child‑care credit, adoption and fertility assistance, and paid parental and other leaves indicate strong family‑oriented support. Everyday convenience perks like a free concierge service further ease caregiving and life logistics.
  • Retirement Support A dual‑plan setup with a 403(b) savings plan and a separate employer‑funded 401(a) growth plan signals meaningful long‑term financial support. Financial‑wellness resources are also highlighted.

Children's Healthcare Of Atlanta Insights

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The Company
HQ: Atlanta, Georgia
7,900 Employees
Year Founded: 1998

What We Do

For more than 100 years, Children’s Healthcare of Atlanta has depended on clinical and nonclinical employees to help make kids better today and healthier tomorrow. Consistently ranked as one of the leading pediatric healthcare systems in the country by U.S. News & World Report, Children’s is the only freestanding pediatric healthcare system in Georgia and one of the largest pediatric clinical care providers in the country. We’re also one of Atlanta’s leading employers and have been recognized as one of the nation’s top places to work. Our System includes: • 789 licensed beds • Three hospitals • Urgent Care Centers • Marcus Autism Center • Center for Advanced Pediatrics • Support Center for nonclinical staff • More than 14,000 employees, including more than 4,400 nurses and 2,300 physicians representing more than 60 pediatric specialties and programs Why Children’s? Here are some of the reasons new graduates and experienced clinicians alike choose Children’s. • We manage more than 1.1 million patient visits and 44,400 surgical procedures annually. • We are home to the only Level 1 and one of the only Level 2 pediatric trauma centers in Georgia. • We take a team approach to care. Our clinicians collaborate with social workers, chaplains, music therapists, therapy dogs and many others to help ensure kids receive comprehensive care.

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