Social Media Content Creator
The Social Media Content Creator is responsible for bringing the Babylonstoren brand to life through exceptional visual storytelling. This role owns the creative execution of our social media presence, producing content that inspires, educates and engages audiences while maintaining the distinctive look, feel and voice of the brand.
Working closely with the Social Media Manager, this person transforms strategy into compelling social-first content that people want to watch, save and share. The ideal candidate is highly creative, visually driven, organised and proactive, with a strong understanding of social media trends, storytelling and short-form video.
Key Responsibilities
Content Creation and Storytelling
- Create engaging Reels, Stories, carousel posts and static content for Babylonstoren and BLOU in Keurbooms across all relevant social platforms.
- Capture authentic, high-quality, social-first photography and video content on the farm.
- Write compelling captions, hooks and on-screen copy aligned with the brand voice.
- Develop original creative concepts and recurring content series that strengthen brand identity.
- Edit short-form video content for maximum engagement and platform performance.
- Stay ahead of social media trends, platform updates, industry activity and emerging content formats, adapting them appropriately for the brand.
- Use AI-assisted tools to support content ideation, editing, repurposing and creative production, while ensuring that all outputs remain accurate, authentic and aligned with the Babylonstoren brand.
Creative Direction
- Style and produce social content that reflects Babylonstoren’s premium aesthetic.
- Brief wider creative team members on social media requirements where necessary.
- Ensure consistency across all visual content, maintaining Babylonstoren’s distinctive tone, quality and style.
- Manage content templates, design assets and creative resources.
Content Planning & Collaboration
- Work closely with the Social Media Manager to execute content calendars and campaign plans.
- Liaise regularly with departments across the business to identify stories, seasonal highlights, product launches, events and guest experiences worthy of social coverage.
- Assist with planning, coordinating and preparing monthly content shoots.
- Source and curate user-generated and creator content where appropriate.
Asset Management
- Build and maintain a well-organised archive of photography, video and evergreen content for future campaigns.
- Ensure that all content is properly categorised and easily accessible for ongoing use.
Performance and Optimisation
- Monitor the performance of published content and identify opportunities for improvement.
- Share monthly creative insights, learnings and recommendations with the wider marketing team.
- Continuously refine content based on audience engagement and platform performance.
Advantageous Skills
- Adobe Lightroom Classic, Premiere Pro, Illustrator, Canva and CapCut
- Effective integration of AI tools into your workflow
- Graphic design experience
- Strong camera and lighting skills
- A good eye for visual storytelling
Skills Required
- Adobe Lightroom Classic, Premiere Pro, Illustrator, Canva, and CapCut experience
- Experience integrating AI tools into creative workflows
- Graphic design experience
- Strong camera and lighting skills
- Strong visual storytelling ability
What We Do
Babylonstoren is a historic working Cape Dutch farm in South Africa’s Franschhoek wine valley. Its modern destination combines a botanical fruit-and-vegetable garden with luxury farm accommodation, spa and wellness experiences, restaurants, a winery, tasting room, farm shop, bakery and curated local products. The estate offers immersive guest activities and farm-to-table dining while continuing agricultural production and wine-making on the property.
