Acosta is a leading sales and marketing agency representing top brands across North America. With strong retailer relationships and data-driven strategies, we deliver flexible, tech-enabled solutions that produce measurable results for clients.
In this role, you will be dedicated to supporting Whirlpool Corporation, a leading kitchen and laundry appliance company. Whirlpool’s brand portfolio includes iconic names such as Whirlpool, Maytag, KitchenAid, and JennAir.
As a global leader in home appliances, we are seeking a creative and driven Social Media Content Creator to help elevate our client’s brand presence across platforms including Instagram, TikTok, Pinterest, Facebook, and YouTube.
Role Overview
This role is ideal for a versatile, digital-first storyteller who thrives at the intersection of video production, creative editing, and trend awareness. You will conceptualize and execute engaging social content through a dynamic mix of original filming and the creative re-imagining of existing brand assets - such as converting long-form B2B and product overview videos into high-performing, consumer-facing short-form content for TikTok, Reels, etc.
You’ll collaborate with cross-functional teams to develop and execute content strategies that resonate with our audience and align with our brand values
ResponsibilitiesProduce engaging short-form videos, graphics, and written content tailored to each platform.
Collaborate directly with brand stakeholders and Social Media Manager to transform brand briefs, guidelines and campaign goals into creative impactful social content.
Adapt existing creative assets (Photography and video footage) into unique, platform specific content tailored for social channels.
Edit and combine existing image and photography assets to build new, purposeful visual narratives and short-form assets that align with brand guidelines.
Attend events and capture content and develop storytelling narratives.
Represent the brand in video content with confidence and authenticity.
Monitor and incorporate relevant social media trends.
Partner with internal teams to plan content calendars and support integrated campaigns.
1–3+ years of experience in social media content creation (brand, freelance, or personal)
Proficiency in video editing tools (e.g. Adobe Premiere, Final Cut Pro, or equivalent)
Ability to remix and repurpose static and video assets into fresh, engaging social formats
Strong understanding of TikTok, Instagram, YouTube, and emerging platforms
Excellent written and verbal communication skills
Comfortable directing talent and interviewing guests
Portfolio or social media presence showcasing creative work
Strong proficiency in graphic design and photo/video editing tools (e.g. Adobe Photoshop, lightroom, Premier Pro, Canva) to manipulate, crop, color grade and reformat existing photography and footage.
Experience with professional photography, videography and audio equipment (e.g. Cannon PowerShot, DSLR camera or vlogging camera or action cameras)
Preferred Skills
Degree in Communications, Marketing, Media, or a related field
Experience with Canva, Adobe Creative Suite, Figma, and social media scheduling tools
Familiarity with content performance metrics and analytics platforms
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Strong attention to detail and a collaborative, proactive mindset
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About UsSkills Required
- 1-3+ years of social media content creation experience (brand, freelance, or personal)
- Proficiency in video editing tools (Adobe Premiere Pro, Final Cut Pro, or equivalent)
- Ability to remix and repurpose static and video assets into short-form social formats
- Strong understanding of TikTok, Instagram, YouTube, Pinterest, Facebook and emerging social platforms
- Excellent written and verbal communication skills
- Comfortable directing talent and conducting interviews
- Portfolio or social media presence showcasing creative work
- Proficiency in graphic design and photo/video editing tools (Adobe Photoshop, Lightroom, Premiere Pro, Canva)
- Experience with professional photography, videography and audio equipment (Canon PowerShot, DSLR, vlogging or action cameras)
- Degree in Communications, Marketing, Media, or related field
- Experience with Figma and social media scheduling tools
- Familiarity with content performance metrics and analytics platforms
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Strong attention to detail and collaborative, proactive mindset
What We Do
Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey. Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights.
