Social Media Content Creator - Whirlpool

Acosta is a leading sales and marketing agency representing top brands across North America. With strong retailer relationships and data-driven strategies, we deliver flexible, tech-enabled solutions that produce measurable results for clients.

In this role, you will be dedicated to supporting Whirlpool Corporation, a leading kitchen and laundry appliance company. Whirlpool’s brand portfolio includes iconic names such as Whirlpool, Maytag, KitchenAid, and JennAir.

As a global leader in home appliances, we are seeking a creative and driven Social Media Content Creator to help elevate our client’s brand presence across platforms including Instagram, TikTok, Pinterest, Facebook, and YouTube.

Role Overview

This role is ideal for a versatile, digital-first storyteller who thrives at the intersection of video production, creative editing, and trend awareness. You will conceptualize and execute engaging social content through a dynamic mix of original filming and the creative re-imagining of existing brand assets - such as converting long-form B2B and product overview videos into high-performing, consumer-facing short-form content for TikTok, Reels, etc.

You’ll collaborate with cross-functional teams to develop and execute content strategies that resonate with our audience and align with our brand values

• Produce engaging short-form videos, graphics, and written content tailored to each platform.

• Collaborate directly with brand stakeholders and Social Media Manager to transform brand briefs, guidelines and campaign goals into creative impactful social content. 

• Adapt existing creative assets (Photography and video footage) into unique, platform specific content tailored for social channels. 

• Edit and combine existing image and photography assets to build new, purposeful visual narratives and short-form assets that align with brand guidelines. 

• Attend events and capture content and develop storytelling narratives. 

• Represent the brand in video content with confidence and authenticity.

• Monitor and incorporate relevant social media trends.

• Partner with internal teams to plan content calendars and support integrated campaigns.

• 1–3+ years of experience in social media content creation (brand, freelance, or personal)

• Proficiency in video editing tools (e.g. Adobe Premiere, Final Cut Pro, or equivalent)

• Ability to remix and repurpose static and video assets into fresh, engaging social formats

• Strong understanding of TikTok, Instagram, YouTube, and emerging platforms

• Excellent written and verbal communication skills

• Comfortable directing talent and interviewing guests

• Portfolio or social media presence showcasing creative work

• Strong proficiency in graphic design and photo/video editing tools (e.g. Adobe Photoshop, lightroom, Premier Pro, Canva) to manipulate, crop, color grade and reformat existing photography and footage. 

• Experience with professional photography, videography and audio equipment (e.g. Cannon PowerShot, DSLR camera or vlogging camera or action cameras)

Preferred Skills

• Degree in Communications, Marketing, Media, or a related field

• Experience with Canva, Adobe Creative Suite, Figma, and social media scheduling tools

• Familiarity with content performance metrics and analytics platforms

• Ability to manage multiple projects and meet deadlines in a fast-paced environment

• Strong attention to detail and a collaborative, proactive mindset

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