Social Media & Community Executive (6-month contract)

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

Background & Role Overview

Carousell Hong Kong is looking for a Social Media & Community Executive to join us for a 6-month contract. This is a great opportunity to help grow our social media presence and community engagement across platforms like Instagram, Facebook, Xiaohongshu, Reddit, and Threads.

You'll independently own the day-to-day content calendar - planning, shooting, and editing a steady stream of fresh, engaging content while also actively listening to and engaging with our community online, building positive sentiment and making sure users' voices are heard and questions are addressed in the right channels quickly. This role is a great fit for someone who thrives in a fast-paced, always-on content environment

Content Planning & Production

• Plan and manage the daily content calendar across three content engines of brand content, user-generated content, and community engagement. They include a mix of short reels, community posts, and user-shared stories 

• Produce same-day or next-day content reacting to trending cultural moments and viral posts, keeping Carousell part of the conversation and positioned as an engaging, forward-thinking marketplace

• Write scripts and plan copy for turning new features into exciting news and clear benefits for users, helping people get the most out of Carousell, and featuring real community stories 

• Shoot and edit reels/short-form video, and design graphics, well-versed in AI tools to produce content at scale. Publish content and manage the posting schedule across channels

UGC Management

• Source and verify genuine positive user experiences

• Partner with content creators and run creative ways to encourage users to share their own experiences. Manage usage rights and incentives 

Community & Social Sentiment Management, Routing (Core Responsibility - Item C)

• Actively monitor community and social discussions, comments, and mentions across FB/IG/Xiaohongshu/Reddit/Threads/LIHKG 

• Identify and respond to general user questions or misunderstandings, guiding users to the right support channels or directing users to the right resources. Route issues that need follow-up to the right internal teams

• Build and maintain automated triage workflows to route incoming comments/mentions based on priority and urgency

Performance Tracking & Reporting

• Track social media and community sentiment, content performance 

• Compile regular weekly/monthly reports to inform campaign steering

• 1-3 years of experience in social media management, content creation, or community management; agency or brand-side experience a plus

• Proficient across multiple content formats including short-form video, graphic design, and copywriting, with the ability to create, shoot and edit using a smartphone and accessible tools (e.g., CapCut, Canva); proficient in using AI-assisted tools to maintain a high-output, fast-turnaround content schedule

• Comfortable appearing on camera as part of content production

• Strong interest in content creation, with an outgoing and proactive disposition; willing to approach users for feature opportunities and unfazed by declined requests. Familiar with KOL/KOC or UGC recruitment.

• Fluent in Cantonese and Traditional Chinese writing, with the ability to independently produce post copy and community responses; good English writing skills an advantage

• Familiar with Hong Kong's social media landscape, including community norms on platforms such as Reddit, LIHKG, and Threads

• Working knowledge of social listening and sentiment analysis; able to handle sensitive or negative user feedback with patience and care; experience in brand trust/crisis communication a plus

• Strong project management and time management skills, with the ability to independently manage a high-output content calendar 

• Understanding of e-commerce / secondhand marketplace ecosystems a plus

• Available to commit to 4~5 days of work per week for 6 months

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