Social Commerce Account Strategist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Role Overview

As a Social Commerce Account Strategist, you will independently own TikTok Shop, Whatnot, and other social commerce growth strategies for assigned client accounts or workstreams. You will translate client business objectives into clear quarterly growth plans that connect shop operations, creator and affiliate activity, paid media, merchandising, promotions, and performance measurement.

You will serve as the day-to-day strategic lead for your scope—building client confidence, identifying growth opportunities, leading performance narratives, and ensuring Creator & Affiliate and Operations workstreams are connected to one commercial plan.

Key Responsibilities

Client-Centric

• Own Social Commerce growth strategy for assigned client accounts.

• Translate client business objectives into integrated plans across creator, shop, merchandising, paid media, promotions, and performance.

• Develop quarterly growth plans tied to GMV, contribution margin, conversion, creator activation, storefront health, and broader commerce goals.

• Lead recurring client meetings, performance discussions, and strategic recommendations within assigned scope.

• Identify growth, retention, cross-sell, promotion, creator, and merchandising opportunities that strengthen client outcomes.

Product-Led

• Use TikTok Shop, Whatnot, Retail Media Networks, GMV Max, Spark Ads, Creator tools, Seller Center, and relevant reporting platforms to guide strategic decisions.

• Champion responsible use of AI, workflow tools, and dashboards to improve planning quality, reporting speed, and strategic insight.

• Surface product, process, workflow, or data opportunities that improve Social Commerce delivery across accounts.

Data & Measurement-Driven

• Own account-level reporting across GMV, contribution margin, ad-spend efficiency, creator performance, shop conversion, promotions, and operational health.

• Establish hypotheses, testing priorities, measurement plans, and learning agendas for assigned scopes.

• Connect platform performance to broader commerce outcomes, including Amazon, DTC, retail, or other relevant channels where measurable.

• Translate results into clear narratives: what happened, why it matters, and what should happen next.

The Tinuiti Way

• Integrate Creator & Affiliate, Merchandising,, Paid Media, Client Partnership, Analytics, and client teams around a single account-growth plan.

• Help clients understand how creator content, paid amplification, shop experience, merchandising, and operations work together to drive social-commerce outcomes.

• Stay current on creator trends, platform ad offerings, policy changes, social-commerce behavior, and platform best practices.

Owner Mindset

• Take accountability for strategic quality, client readiness, growth recommendations, and cross-functional alignment.

• Identify and resolve risks related to scope, operational execution, creator performance, client expectations, or paid-media integration.

• Build reusable account-planning, reporting, testing, and growth methods that improve work beyond the immediate assignment.

Professional & Technical Qualifications

• 5–7 years of experience in social commerce, ecommerce, paid social, retail media, marketplace strategy, client strategy, or related work.

• Direct hands-on TikTok Shop experience required, including ownership of measurable account growth, GMV, conversion, paid-media, creator, or commerce outcomes.

• Experience with Whatnot and Retail Media Network social offerings preferred.

• Experience leading client-facing strategy discussions and developing client-ready performance narratives.

• Strong understanding of GMV, contribution margin, conversion, creator performance, paid-media efficiency, promotions, and commerce measurement.

• Experience coordinating creator, operations, paid media, and client teams around shared growth goals.

• Strong analytical, presentation, and strategic communication skills.

(Directional) KPIs

• GMV, contribution margin, conversion, and growth against account goals

• Client confidence, satisfaction, and adoption of recommendations

• Quality of account growth plans, QBRs, reporting, and learning agendas

• Cross-functional alignment and execution quality

• Identification of growth, retention, cross-sell, and commercial opportunities

• Contribution to halo-impact learning across broader commerce channels

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.