SMB Base Management, Manager

The SMB Base Management Digital Marketing Manager will be responsible for supporting the management of existing customer relationships and optimizing their value through effective digital marketing strategies. You will report into a Sr. Mgr of SMB Base Management Digital Marketing and together be responsible for managing the full lifecycle of a customer's journey including but not limited to, upsell/cross sell activities, repacking and retention efforts in the digital ecosystem
What You'll Do

• Customer Segmentation: Analyze and segment the customer base to tailor marketing efforts based on behaviors and needs.
• Retention Strategies: Develop and implement campaigns aimed at retaining customers and increasing their lifetime value.
• Customer Engagement: Create engaging content and communication strategies to keep customers informed and connected.
• Feedback Management: Gather and analyze customer feedback to improve services and address concerns.
• Cross-Selling and Upselling: Identify opportunities to introduce additional products or services to existing customers.
• Data Analysis: Monitor customer data to identify trends, measure engagement, and adjust strategies accordingly.
• Personalization: Use customer data to personalize communication, making it relevant and timely.
• Cross-Functional Collaboration: Work closely with UX/UI designers, product managers, sales, marketing strategy, digital enablement teams and developers to ensure a seamless user experience across all digital touchpoints.
• Agency Relationship Management: Work closely with Digital Agency to help support the online experience and create an optimal digital journey.

What's In It For You
At Cox, we reward your hard work with meaningful benefits.
First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
Who You Are
Minimum

• Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
• 5+ years of experience in marketing strategy, with a proven track record of driving customer retention and engagement.
• Expertise in customer segmentation and customer journey strategies.
• In-depth knowledge of search engine algorithms and ranking factors.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.

USD 88,300.00 - 147,100.00 per year
Compensation:
Compensation includes a base salary of $88,300.00 - $147,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.