The Role
Lead creative vision for short-form content across TikTok, Reels, and Shorts. Conceptualize campaigns, episodic series, and viral formats; create storyboards, scripts, and frameworks; oversee videographers and editors; track trends and platform algorithms; align content with marketing and PR goals to drive engagement and on-time delivery.
Summary Generated by Built In
We’re looking for a bold, trend-savvy Creative Director – Short Form to lead the creative vision behind all short-format content for our personal brand.
This is not a traditional creative role — we need someone who understands what makes content viral, can think in series, formats, and hooks, and can turn ideas into high-performing content at scale.
What You’ll Do
- Lead the creative direction for all short-form content (TikTok, Reels, YouTube Shorts)
- Conceptualize and launch campaigns, episodic series, and viral formats
- Develop storyboards, scripts, and creative frameworks for content execution
- Oversee the content team (videographers/editors) and ensure quality, consistency, and brand alignment
- Stay ahead of trends, formats, and platform algorithms to keep content fresh and relevant
- Collaborate with Marketing & PR teams to align content with business and brand goals
What Success Looks Like
- Launch of new creative campaigns and content series
- Measurable increase in engagement (likes, shares, watch time)
- Consistent on-time delivery of content calendars
- Strong brand consistency across all content
- Creation of viral or high-performing content (views, reach, impact)
What We’re Looking For
- Proven experience in short-form content strategy and creative direction with high-profile influencers (5M+ audience) is preferred
- Strong understanding of TikTok, Instagram Reels and YouTube Shorts trends
- Ability to think in formats, hooks and storytelling structures
- Experience managing or guiding creative/content teams
- Creative mindset with a strong sense of brand, audience and storytelling
- Ability to work in a fast-paced, performance-driven environment
Apply with a CV + portfolio + link of reels/videos generated.
(Include examples of campaigns, series or viral content you’ve led)
Skills Required
- Proven experience in short-form content strategy and creative direction with high-profile influencers (5M+ audience)
- Strong understanding of TikTok, Instagram Reels and YouTube Shorts trends
- Ability to think in formats, hooks, and storytelling structures
- Experience managing or guiding creative/content teams (videographers, editors)
- Develop storyboards, scripts, and creative frameworks for content execution
- Creative mindset with strong sense of brand, audience and storytelling
- Ability to work in a fast-paced, performance-driven environment
- Apply with CV, portfolio, and links to reels/videos generated, including campaign/series or viral examples
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The Company
What We Do
Milele Motors is a global automotive company and world leader in the export of tax-free motor vehicles to Africa, Asia, and Europe. Specializing in vehicle procurement, export management, and customer service technology, the company provides high-quality vehicles to government agencies, NGOs, hospitals, embassies, and private customers, ensuring reliability and transparency in its worldwide delivery operations.
