SFE Director

Posted 2 Days Ago
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Shanghai, Shanghai Municipality, Shanghai
In-Office
Senior level
Automotive
The Role
The SFE Director enhances sales force effectiveness, manages performance tracking, designs incentive programs, and partners with sales leadership to drive productivity and growth.
Summary Generated by Built In

This role is established to systematically enhance sales force effectiveness across all Consumer & Commercial sales channels of China. The position will drive productivity, execution excellence, and sales team capability building through performance monitoring, incentive design, process optimization, and data-driven insights. The ultimate goal is to capture market opportunities more effectively, improve profitability, and enable continuous growth of the sales organization.

You're responsible for Sales Force Effectiveness & Performance Management - 60%

  • Drive sales force effectiveness across all Consumer & Commercial sales channels, ensuring focus on core market opportunities and business priorities.
  • Establish, govern, and share an SFE performance framework, including sales target setting, territory design, performance review guidence
  • Set up and roll out a comprehensive sales performance tracking, review, and analysis model covering all sales channels, supporting the review cycles with location and regional leadership teams.
  • Optimize sales processes and operating mechanisms to improve productivity, efficiency, and execution discipline.
  • Deliver fact-based insights through dashboards and reports to enable strategic decision-making and continuous improvement.

Lead the optimization and adoption of key sales systems, drive digitalization of sales operations by enhancing tool functionality, integrating data sources, and leveraging analytics to enable smarter decision-making and higher sales productivity.

You're responsible for Incentive & Recognition - 20%

  • Co-Design and manage sales incentive schemes with HR team to align with company strategy, business goals, and financial targets.
  • Oversee end-to-end incentive management processes, including design, calculation, communication, and audit, ensuring efficiency and compliance.
  • Evaluate incentive effectiveness, propose optimizations, and lead recognition programs to reinforce a high-performance culture.

You're responsible for Leadership & Business Partnership --20%

  • Lead the SFE team to provide professional support to all Consumer & Commercial sales channels, ensuring effective strategy execution.
  • Act as a trusted business partner to sales leadership, delivering data-driven insights and operational recommendations.
  • Support and drive critical global and local projects (e.g., organizational transformation, system upgrades, capability development) to ensure alignment with Greater China commercial strategy.

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. 

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

Top Skills

Dashboard Reporting
Data Analytics
Sales Performance Tracking
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The Company
HQ: Akron, Ohio
25,000 Employees
Year Founded: 1898

What We Do

Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

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